How to Build Personalized Digital Banking Experiences

So how can AI-powered personalization in customer experience yield positive returns?

Intelligent search is a natural starting point for delivering personalization across digital channels — but this requires access to up-to-date and relevant data. However, you don't have to rip and replace legacy systems to achieve this.
Cybersecurity is paramount for financial institutions, and it doesn't have to be at odds with delivering relevant results. Our research revealed that 99% of financial institutions found it challenging to deliver search relevance. The thing is, they already have the customer data to do this — it's just a question of unifying it.
And don't just answer a customer's need in the moment — your customer journey can offer a data-backed, natural next step by leveraging technology that combines behavioral signal data, machine learning, and predictive analysis.

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