Retailer differentiating with a focus on personalization

At a glance

  • 1972 Founded
  • 120+ stores in the UK
  • 8.8 of TrustScore on TrustPilot

Understanding the customer is critical to Ann Summers Ecommerce strategy

The ecommerce team recognize that having an astute customer understanding allows them to differentiate in a competitive marketplace. Surfacing relevant customer experiences is only made possible with data, and with Coveo the company can make the visitor journey relevant.

Retailers only have moments to capture the attention of a visitor, therefore, being as relevant as possible when they are on your site is essential. With Coveo, Ann Summers are able to create experiences which surprise and delight across the entire customer lifetime

Jo Hyder
Head of Brand and Digital

Uncover the ways your business can increase conversion rates and revenue per visitor

drift close

Hey 👋! Any questions? I can have a teammate jump in on chat right now!

drift bot