Virtual Event

From Prompt to Performance:
The Five Steps of Agentic Merchandising

Gartner predicts that by 2028, AI agents will automate 20% of the interactions across the buying journey. As agentic AI moves from the storefront into the back office, most merchandising teams stall at the same point: they’ll let an agent suggest, but not act. Autonomy isn't something you switch on. You earn it. In this masterclass, Coveo's product leaders walk through the five stages from one-off prompts to trusted delegation, with a real demo and a clear framework for what to delegate, and when.

Nov 17, 2026

11:00 am ET

Merchandising teams already know how much of their time goes to tactical work: copying rules across storefronts, patching one query, adding another boost because the last one stopped working. An agent can take that work on, but only with the right context. As Gartner puts it, “[agent] quality will depend on the underlying catalog and RAG architecture.” In merchandising, that means your catalog, your rules, and how your best merchandisers make decisions.

What you’ll learn from our experts:

Move from asking questions to approving actions, with a person making the final call
Spot which repeated requests are ready to become governed skills your whole team can reuse
Know what to check (plan, scope, record, reversibility) before delegating more
Understand why your team's context, not the model, makes the difference between an average answer and a good one
Assess where your team sits today, and what the next stage requires

You'll leave with a practical framework for deciding where to start, what to delegate first, and how to move forward without sacrificing control.