Elite Supplements Selects Coveo AI for Commerce

MONTREAL and SYDNEY, Sept. 2, 2025 /CNW/ - Coveo, the leader in AI-Relevance, delivering best-in-class AI-search and generative experiences that maximize business outcomes at every point-of-experience, today announced that Elite Supplements, one of Australia's fastest-growing supplement lifestyle brands, has selected the Coveo AI-Relevance™ Platform to power the company's next generation Shopify commerce experience. The deployment will support the hyper-personalized digital journeys expected by today's health-conscious consumers, which are especially important as the company continues to scale.

Elite Supplement's mission is to empower customers to achieve their best through expert advice, competitive pricing and cutting-edge formulations. With Coveo's commerce-tuned AI models and Shopify-native integration, the company can quickly deliver more personalized and precise search results for products and expertise within the same brand experience that customers know and trust.

"Elite's promise is 'Beyond Your Best' and that also extends to our digital experience," said Johan Nyberg, chief digital & ecommerce officer, Elite Supplements. "The Coveo AI Relevance platform gives us the semantic search, vector-based relevance, merchandising control and real-time learning we need to serve every customer the right product, flavour and size faster than ever."

"High-growth retailers such as Elite Supplements are constantly raising the bar for commerce experiences," said Peter Curran, general manager, commerce, Coveo. "By combining Coveo's innovative agentic SEO solution with Shopify's enterprise storefront and flexible checkout, we will provide the capabilities to help Elite support the unique and complex way their customers want to search such as by ingredient, by health concern, and many other ways."

"Creating a hyper-personalised customer experience is crucial to succeed in today's competitive market," said James Johnson, enterprise leader Australia and New Zealand, Shopify. "We're proud to work with Elite Supplements to help them rapidly capture market share with a platform and services that are engineered for speed, customization, reliability, and security - that delivers a better shopping experience for their consumers, wherever they shop."

"We know brands that embrace relevance early reap outsized returns," said Alexander Mahr, managing director, Coveo APAC. "Elite Supplements now joins the ranks of leading global companies who will move at the speed of possible with AI-powered discovery."

About Elite Supplements

Founded in 2005, Elite Supplements operates more than 130 retail locations across Australia and a new flagship presence in Singapore, alongside a leading Shopify storefront, offering one of the region's largest selections of sports-nutrition and wellness products. The company's mission is to empower customers to achieve their best through expert advice, competitive pricing and cutting-edge formulations.