Coveo today announced the appointment of Mark Floisand as chief marketing officer, to lead the company’s global marketing organization as Coveo experiences rapid growth and is poised for even more expansive growth in the near future. As CMO, Floisand is responsible for the overall strategy, execution and operations of Coveo’s global marketing organization.
“We welcome Mark to our senior executive team. Mark is one of the most impressive marketing executives I have had the pleasure to know. He brings a broad and deep blend of experience and leadership, particularly in product marketing and global digital strategies,” said Louis Tetu, Coveo chairman and CEO. “Our revenue bookings growth of consistently more than 200% is a testament to Coveo’s amazing technology advances in machine learning, analytics, and search intelligence in the cloud. Building on this proven success and the importance of our technology for businesses, now is the time to accelerate our brand awareness. Mark will lead our significant marketing investment plans globally, as we launch new products and drive broad distribution of our intelligent cloud platform.”
Floisand has over 20 years of marketing, sales and general management experience in the enterprise and cloud software industry, spanning blue chip and start-up companies across three continents, including Apple, Adobe, BusinessObjects and SAP. Mark was most recently with Sitecore, a Coveo technology partner, where he led product marketing globally. Floisand holds a Bachelor of Commerce degree from the University of the Witwatersrand, South Africa; and an MBA from the University of Durham in the UK.
“It’s an absolute honor to join the Coveo executive team and to lead global marketing for such an innovative company. Coveo’s technology and the customer successes I have seen have dazzled me – in terms of uniqueness, transformational power and economic return for businesses. Intelligence is the holy grail of this new era in software; Coveo owns the platform that gives everyone and every customer across an organization the information they need, every time and everywhere,” said Floisand.
Coveo helps companies better engage customers and upskill employees with the best information, everywhere they work and interact. Coveo Intelligent Search Apps respond relevantly to every question, proactively suggest related content and experts, and predict what’s important to each person. Recognized as the Most Visionary Leader in Enterprise Search and as a leader in Big Data Search and Knowledge Discovery, Coveo helps companies to succeed at self-service, create high performance contact centers, and cultivate company-wide collaboration. With the search industry’s highest security standards, broadest connectivity and self-learning relevance, Coveo removes complexity to make intelligent search work, quickly and effectively, across cloud and on-premise systems. Coveo has more than 1500 activations in mid-to-large sized, global organizations across multiple industries. Coveo partners with some of the world’s largest enterprise technology ecosystems, where insights from outside the platform are critical to delivering a unified, engaging experience for their customers. For more information, please visit www.coveo.com and follow us on the Coveo blog, LinkedIn, Twitter, and YouTube.
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