Intelligent Site Search for CMOs

intelligent-site-search-for-cmos-white-paper_cover

This white paper is intended to demonstrate why website search needs to be squarely on the strategy radar for top executives—right now. Why, in the words of one digital marketing leaders, you actually really do need the Ferrari, not the Chevy.

The answers are critically urgent for every Chief Marketing Officer in 2017 and looking ahead to 2020. In addressing these issues, we will zero-in on three key propositions:

  • Relevance: Today’s users expect the best information in context, every time, everywhere, on any device.
  • Intelligence: Delivering relevant content results only in the right context and at the right time
  • Lifetime Value: By actioning the insights Search provides, the opportunity exists to build highly relevant, exceptional content experiences that not only drive conversion, order value and retention, but ultimately close the loyalty and lifetime value loop

This white paper is intended to demonstrate why website search needs to be squarely on the strategy radar for top executives—right now. Why, in the words of one digital marketing leaders, you actually really do need the Ferrari, not the Chevy.

The answers are critically urgent for every Chief Marketing Officer in 2017 and looking ahead to 2020. In addressing these issues, we will zero-in on three key propositions:

  • Relevance: Today’s users expect the best information in context, every time, everywhere, on any device.
  • Intelligence: Delivering relevant content results only in the right context and at the right time
  • Lifetime Value: By actioning the insights Search provides, the opportunity exists to build highly relevant, exceptional content experiences that not only drive conversion, order value and retention, but ultimately close the loyalty and lifetime value loop

Written by:

  • Mark Floisand

    Chief Marketing Officer

    Mark Floisand is Chief Marketing Officer at Coveo. He has over 20 years of marketing, sales and general management experience in the technology industry, spanning blue chip and start-up companies across three continents, including Apple, Adobe, BusinessObjects, SAP, Total Defense, Untangle and WeVideo. Mark was most recently with Sitecore, a Coveo technology partner, where he led product marketing.

    Mark holds a Bachelor of Commerce degree from the University of the Witwatersrand, South Africa; and an MBA from the University of Durham in the UK.