Site Search Best Practices for CMOs and Digital Marketers

Duration: 45 min

Watch this webinar replay where we put Intelligent Search under the magnifying glass and expose critical value points from upstream visitor acquisition costs, to on-site shopper delight and audience development, to consumer profiling data and behavior insights, all the way through to customer loyalty and brand advocacy. All of which, of course, drives revenue.

We will talk about the answers critically urgent for every Chief Marketing Officer in 2017 and will zero-in on three key propositions:

  • Relevance - Today’s users expect the best information in context, every time, everywhere, on any device.
  • Intelligence - Delivering relevant content results only in the right context and at the right time
  • Lifetime Value - Site Search provides the opportunity to build highly relevant, exceptional content experiences that not only drive conversion, order value and retention, but ultimately close the loyalty and lifetime value loop

Presented by:

Mark Floisand

SVP, Product & Industry Marketing

Mark Floisand is a Senior Vice President, Product & Industry Marketing at Coveo. He has over 20 years of marketing, sales and general management experience in the technology industry, spanning blue chip and start-up companies across three continents, including Apple, Adobe, BusinessObjects, SAP, Total Defense, Untangle and WeVideo. Mark was most recently with Sitecore, a Coveo technology partner, where he led product marketing.

Mark holds a Bachelor of Commerce degree from the University of the Witwatersrand, South Africa; and an MBA from the University of Durham in the UK.