B2B Site Search Best Practices: Giving Customers What They Need, When They Want it

Duration: 1:00:42

Personalized search results delivered with lightning speed are critical. Search is the most popular site function for manufacturers, and the biggest indicator of a customer’s intent to purchase from distributors. The website is now a crucial priority that directly impacts business revenue.

Learn how Acuity Brands -- the largest manufacturer of lighting and lighting control systems in North America -- completely rebuilt its search-led website in just five months and on budget. Andrew Crowder, VP of Enterprise Architecture, shares his team’s strategy for executing on a critical imperative that came with high expectations, with tips on planning, lessons learned, and what’s next for search.

From this webinar you'll learn:

  • How to plan and execute a large search-enabled site on time and on budget
  • Why machine learning, AI and a server-less environment are key to delivering quality content for every search use case, every time
  • The efficiencies of enabling business users to manage search right from Sitecore

 

Speakers:
Andrew Crowder, VP, Enterprise Architecture – Web, Acuity Brands
Andrew has spent the last 20 years helping customers integrate technology into businesses to achieve their strategic objectives. Most recently, he has led Acuity Brands’ efforts to rebuild its 15 brand websites.

Lipika Brahma, Customer Success Architect, Coveo
Lipika has been in the SaaS industry for more than 10 years advocating and relentlessly driving value for customer investments. At Coveo, she manages relationships with select strategic accounts with complicated use cases, and partners with the Customer Success Managers to ensure each customer is fully optimized.