Session at TSW 2021:

Salesforce's Secret Ingredient for Delivering Relevant Support at Scale

Duration: 45 minutes

Presented by:

Bonnie Chase

Director, Product Marketing at Coveo

Madhav Thattai

VP, Strategy & Operations

Salesforce

Building and scaling an effective global digital support strategy is challenging to say the least. Hear from Madhav Thattai, VP, Strategy & Operations at Salesforce, as he shares insights on what it takes to create relevant support experiences serving tens of millions of engagements each year. You’ll learn the building blocks of a personalized yet scalable global support strategy, and how Salesforce uses Coveo Search & AI as a foundational component of their digital experience.

In this webinar you’ll learn: 

  • How to Scale to Meet Increasing Demand and Volume
  • Why Journey Mapping Forces Deep User Understanding 
  • Salesforce Support Strategy and Why they Rely on Coveo
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