Conversational Search Is Here. Is Your Site Ready?

Customer behavior has already changed.

51% of consumers say their research habits have shifted because of GenAI, — and 70% of those changed how they phrase their queries, asking full questions instead of typing keywords. That behavior is quickly becoming the norm, and customers expect every search experience to work the same way.

Customer expectations have changed faster than most search experiences have.

Many organizations believe their search experience is performing well. But behind the scenes, they're investing significant ongoing effort to keep it that way with manual tuning, static rules, and constant patching. Now they're being asked to build conversational AI on top of infrastructure that was never designed for it.

You'll see what powers conversational search behind the scenes, then watch it answer real multi-turn questions grounded in enterprise content.

In this session, you'll learn:

• Why customers are asking more of search than keywords and links
• What it takes to build conversational search your customers can trust
• How AI, relevance, and enterprise content work together to deliver accurate answers
• How conversational search handles complex, real-world questions