Reports
BFCM 2023: Is it still worth it for retailers?
There’s no question that Black Friday is not the same it used to be. But is it still worth it for retailers?
Coveo and RSR Research collected insights from 92 qualified US-based retailers to find out how they’re maximizing sales and customer satisfaction.
Get a sneak peek into the minds of winning retailers and their tactics surrounding:
- BFCM Promotion and objectives
- Service automation and efficiency
- Customer journeys and behavior
- How winning retailers* are approaching Black Friday, Cyber Monday ( and how these promotion strategies differ from average retailers)
- What technologies and tools are available for retailers to meet shopper demands and prepare for the craziness of the holiday season
- How to move beyond classic Black Friday mass-marketing and boost sales through differentiation strategies
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