Holiday Shopper Report 2022

Are you giving your shoppers what they’re looking for?

Wondering if holiday shoppers will be online? Instore? What will motivate them to open their wallets? We asked. Consumers answered.

‘Tis the season to be giving - and retailers who give their customers the right motivators and convenience will have dollars flowing their way

In our 2022 Holiday Shopper Report you will learn:

  • Who the wildcard generation is - and how you can win them over
  • Where shoppers will be – instore or online
  • What are some of the top motivators to get them to purchase - again and again
  • To discount, or not discount (and when)

49% of Gen Z shoppers say a lack of reviews would cause them to leave a site without making a purchase.

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