Shoppers Say Yes to GenAI This Holiday Season
- Where shoppers start their holiday gift search—and how AI assistants are entering the mix
- Changes to shoppers’ gift-giving and spending plans this year
- What drives shoppers to buy directly from a brand’s website versus a marketplace
- The top concerns and stressors impacting holiday shopping decisions
- How shoppers really feel about GenAI, Black Friday, and Cyber Monday
For 17+ years, our customers have trusted us with their growth
