2025 Global Holiday Shopper Report
Shoppers Say Yes to GenAI This Holiday Season
We asked 6,000 consumers across the U.S., U.K., Australia, and New Zealand about their holiday shopping plans. The 2025 Global Holiday Shopper Report takes a deep dive into the behaviors, expectations, and priorities shaping this year’s peak season.
A must-read for retailers, this year’s report reveals how consumers will search, spend, and shop — and explores the growing role of GenAI in guiding discovery and purchase. You’ll also find practical recommendations to help you create shopping experiences that build trust, inspire purchases, and drive profitable growth.
- Where shoppers start their holiday gift search—and how AI assistants are entering the mix
- Changes to shoppers’ gift-giving and spending plans this year
- What drives shoppers to buy directly from a brand’s website versus a marketplace
- The top concerns and stressors impacting holiday shopping decisions
- How shoppers really feel about GenAI, Black Friday, and Cyber Monday
For 17+ years, our customers have trusted us with their growth
