2024 HOLIDAY SHOPPER REPORT

Gift or Grinch? Unwrapping This Season’s Shopper Spending Plans

We asked 4,000 consumers across the U.S. and U.K. about their holiday shopping plans. The result? Some eye-opening findings into the preferences and priorities driving shopper’s holiday purchasing decisions.

A must-read for retailers, this report unwraps critical insights into holiday gifting and spending plans, emerging trends to watch out for, and practical recommendations on how to create memorable shopping experiences that boost revenue and profitability this season.

Inside, you’ll discover…

  • The key influences that drive shopper decisions during the holiday season
  • Changes to shoppers’ gift-giving and spending plans this year
  • What entices shoppers to add to their carts when shopping online
  • The top concerns about holiday shopping
  • How shoppers really feel about gift-giving, Black Friday, and Cyber Monday
For 17+ years, our customers have trusted us with their growth
drift close

Hey 👋! Any questions? I can have a teammate jump in on chat right now!

drift bot
1