Infographics

Financial Services Leaders: Is Your Website Ready for AI?

Most financial institutions say digital experiences are critical to staying competitive — but admit that their search platforms weren't built for the AI era.

Distilled from a survey of +200 decision-makers across industries, this infographic reveals five challenges holding financial services organizations back.

Why financial services search is falling behind

Why financial services search is falling behind

Inside, you'll see the common challenges financial institutions face today, including:

  • Search platforms that require constant manual tuning just to maintain "good enough" relevance — while customer expectations keep rising.
  • Products, policies, and compliance content spread across multiple systems and websites, making it difficult to deliver consistent, trustworthy answers.
  • Concerns about AI hallucinations and regulatory risk, with many teams unsure how to safely introduce generative experiences in a heavily governed environment.
  • Disconnected systems and limited analytics, leaving teams without the insights needed to improve self-service and reduce contact center volume.
  • Digital channels expected to drive growth and retention, but measured with the wrong metrics.

If these challenges sound familiar, you're not alone; and it may be time to rethink the role of search in financial services.

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