Healthcare Leaders: Is Your Website Ready for AI?
Most healthcare organizations say digital experiences are critical to serving patients and providers — but their search platforms weren't built for the AI era. Distilled from a survey of +200 decision-makers across industries, this infographic reveals the five challenges holding healthcare organizations back.
Why healthcare site search is falling behind
Inside, you'll see the common challenges healthcare organizations face today, including:
- Search platforms that are outdated or too limited to support modern experiences — with 80% requiring moderate-to-high manual effort just to maintain "good" search.
- Clinical content, patient resources, and operational information spread across multiple systems, making it difficult to surface consistent, accurate answers.
- Serious concerns about data privacy and security, with many teams unsure how to responsibly introduce AI in a highly regulated, patient-sensitive environment.
- Insufficient budget and resourcing creating barriers to modernization, even when the need is clear.
- Digital channels expected to support patients, caregivers, and staff — but measured with metrics that don't reflect their true impact.
#1 Unify your knowledge
Become more efficient by pulling your company-wide content into one unified search index. Include content from your website, social media, Salesforce, help articles, and anywhere else you store product documentation. Creating a single space for all your data enables customer service agents to search one platform and find all the relevant information from there. Additionally, you could choose which resources customers can access, enabling them to self-serve. Agents can now answer customer questions more effectively and accurately, without having to access different platforms.
