Ebooks

GenAI is all about ROI

Success with AI — especially generative AI — is closer than you
think, and today, you’ll see compelling evidence from the pioneers who are leading the charge.

What's inside

What's inside

— The Interviews
  • 8–13
    Spotlight: Michelle Lewis-Miller, SAP Concur Product Support

    SAP Concur is crushing digital experience.

  • 14–19
    Spotlight: Paula Mitchell, Freedom Furniture

    Freedom Furniture and an endless aisle of possibilities.

  • 20–25
    Spotlight: Cora LaRose, Forcepoint

    Forcepoint is unifying a siloed CX and EX, seamlessly.

  • 26–31
    Spotlight: Laurel Poertner, F5 Networks

    GenAI question answering and the 11% self-service win.


— AI At Work
  • 34–35
    Xero: Applying AI Search & Generative Answering for Self Service Success
  • 36–37
    Caleres: Delivering Personalized, Immersive Experiences
  • 38–40
    LCBO: Creating Remarkable Commerce Experiences
  • 40–41
    FleetPride: A Digital-First B2B Journey
Thrive Magazine : The ROI Issue
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