Behind the Digital Front Door: Insights From Leading Manufacturers

Your customers aren't comparing your website to a competitor's anymore. They're comparing it to ChatGPT and Google's AI Overview: whatever answered their last question in three seconds, in plain language. Every question your site should answer but doesn't becomes a call, an email, or a support case. Or worse, it becomes an answer you had no part in and can't correct.

This guide draws on real conversations with manufacturing teams across electronics, industrial components, healthcare, building technology, and consumer health. It shows where the digital experience breaks down, what's at stake when it does, and what to fix first. The information usually already exists in your organization. The gap is making it usable.