The B2B Search & Product Discovery Field Guide
In B2B commerce, the same search problems show up again and again: zero-result searches, fragmented product data, overly rigid rule-based systems, poor findability, and buyers who can’t quickly locate the right product or answer. The result is lost revenue, frustrated customers, and increased pressure on sales and support teams.
The B2B Search & Product Discovery Field Guide distills practical lessons from six organizations — ABB Robotics, ADI Global Distribution, Boston Scientific, Dow, Ecolab, and US Foods — that transformed search into a measurable business advantage. Built around real customer stories, the guide explores how leading B2B teams reduced zero-result searches, improved conversions, simplified product discovery, and scaled AI-powered experiences across complex digital environments.
- Nine real-world lessons from six leading B2B organizations
- Proven strategies for improving findability and conversions
- Guidance on AI search and conversational discovery
- Metrics tied to revenue, efficiency, and CX
- Practical checklists for scaling AI search and product discovery
