Case Study

How Linde is Bringing B2C Simplicity to B2B Complexity

Go from solving findability issues to elevating your buyer experience. See how this Fortune Global 500 organization uses Coveo to reduce friction, improve efficiency, and drive revenue growth in a complex B2B environment.

Linde: Delivering Customer-First Commerce

Coveo customer since	2024
Industry	Industrial gases & engineering
Based in	80 countries worldwide
Challenge	Improving product and content findability by unifying disconnected systems, building customer trust in search, reducing service requests, and unlocking new sales opportunities.
Method	Implementing Coveo’s AI-powered search and product discovery to deliver instant relevant results, power recommendations, reduce zero-result pages, and automate ranking while boosting conversions and efficiency.

Accelerated Product Discovery

Predictive query suggestions and relevant search results powered by multiple layers of AI models guide visitors through their buying journey.

Empowered Buyer Experiences

Using Coveo AI models for custom catalogs and entitlements, customers transact more online, increasing digital adoption and reducing reliance on sales reps for routine requests.

Efficiency at Scale

AI-powered search and listing optimization has removed the need for manual tuning, boosting efficiency, and enabling greater business agility.

Search and Listings

Unified indexing and predictive search capabilities to achieve effortless product discovery, regardless of catalog complexity.

Recommendations

Rich library of AI product recommendation strategies including in-session based on real-time buyer behavior and intent cues.

Dynamic Navigation

Automatic generation of relevant facets for each search query and reordering of filters and values based on popularity.

Get an In-Depth Look at Coveo’s Core Capabilities

18 years of innovation. A decade in AI. 700+ leading brands. Discover the Composable AI Search & Generative Experience Platform powering the digital experiences of the world’s most innovative enterprises.

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