Case Study

How Boston Scientific Is on Track to 3.3x Digital Revenue Growth

See how AI-driven product discovery turned search frustrations into streamlined buying, improved sales efficiency, and delivered double-digit revenue gains.

Boston Scientific Rewrites the B2B Buying Experience

Coveo customer since	2022
Industry	Medical technology
Based in	Marlborough, Massachusetts, U.S.
Challenge	Outdated search made it hard for buyers to find products and slowed down sales reps.
Method	Coveo’s intelligent search delivers relevance at scale — empowering buyers to self-serve and helping reps focus on value.

1

Accelerated Product Discovery

Predictive query suggestions and relevant search results powered by multiple layers of AI models guide visitors quickly and easily through their buying journey.

2

Empowered Buyer Experiences

Using Coveo AI models for custom catalogs and entitlements, customers transact more online, increasing digital adoption and reducing reliance on sales reps for routine requests.

3

Efficiency at Scale

AI automation of rules and rankings eliminates manual tuning, boosts efficiency, and frees teams to focus on strategic growth initiatives over routine tasks.

Search and Listings

Unified indexing and predictive search capabilities to achieve effortless product discovery, regardless of catalog complexity.

Recommendations

Rich library of AI product recommendation strategies including in-session based on real-time buyer behavior and intent cues.

Dynamic Navigation

Automatic generation of relevant facets for each search query and reordering of filters and values based on popularity.

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