We appreciate your interest in Coveo. We will be in touch with you shortly.
Senior Marketing Analyst
- Canada
- Marketing
- Full-time
- Remote
< See All Positions
Are you passionate about transforming data into powerful insights that drive smarter marketing decisions?
As a Senior Marketing Analyst at Coveo, you'll be at the forefront of shaping our marketing strategy through data-driven analysis. Your expertise will empower our Marketing team members to measure campaign performance, understand impact and key insights, and optimize future campaigns across the buyer journey.
In the role, you’ll create a strong self-service reporting infrastructure, collaborate on ad hoc and strategic analysis and more. You’ll work with all marketing data online & offline alike (web traffic, advertising, email marketing, events, etc.) including Salesforce campaign and opportunity data.
If you thrive in a dynamic environment, love uncovering trends, and enjoy turning complex data into actionable insights and strategies, this role is for you.
As our Senior Marketing Analyst, you will:
- Design and maintain dynamic dashboards to track key marketing KPIs—including leads, pipeline performance, conversion rates, and customer acquisition costs—delivering clear, actionable insights.
- Analyze marketing campaigns and digital performance, identifying trends, optimizing funnel efficiency, and providing strategic recommendations to enhance overall marketing impact.
- Extract, transform, and analyze large datasets from multiple sources (Snowflake, Salesforce, Marketo, Google Analytics, Amplitude, ad platforms) to generate meaningful insights that drive informed decision-making.
- Partner with Marketing, BI, Finance, and Rev Ops team members to define key performance metrics, improve reporting accuracy, and ensure data-driven alignment with broader business objectives.
- Deliver data-backed recommendations to senior marketing leadership, helping to refine strategies, maximize ROI, and enhance marketing operations efficiency.
- Proactively identify and resolve data inconsistencies, collaborating with operational teams to enhance data integrity within CRM and marketing automation platforms, while recommending structural improvements.
Here is what will qualify you for the role:
- 5+ years of experience in marketing analytics, business intelligence, or a related field, preferably within a B2B technology company.
- Strong understanding of marketing data especially from web analytics, advertising platforms and campaign data in Salesforce.
- Advanced proficiency in SQL for data extraction and manipulation from data warehouses such as Snowflake, with strong expertise in data visualization tools like Sigma, Tableau, Looker, or Power BI.
- Strong business acumen combined with exceptional analytical and problem-solving skills, enabling the translation of complex data into meaningful, actionable insights.
What will make you stand out:
- Deep expertise in digital marketing analytics, including GA4 for website traffic, paid media performance, SEO measurement, and multi-touch attribution models.
- Proven experience in data governance, ensuring reporting accuracy, consistency, and integrity across systems.
- Strong understanding of B2B marketing funnels and customer journey analysis, with an emphasis on large buying groups and Account-Based Marketing (ABM) measurement.
- Skilled in advanced marketing performance methodologies, including marketing mix modeling and incrementality analysis.
Do you think you can bring this role to life? Or add your own color? You don’t need to check every single box; passion goes a long way and we appreciate that skillsets are transferable.
Send us your application, we want to know what you're all about!
Join the Coveolife!
We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.
#li-remote
Absolutely! This is a question women and under-represented groups ask themselves more often than the rest of the population. Don't underestimate yourself, we are not looking for someone perfect but for someone who is motivated, capable and who will thrive in this position. Allow us to discover you!
Coveo is a Quebec-based company, pioneer in AI-powered search and recommendations. Coveo uses AI technologies and intelligent search to personalize every digital experience for customers, partners, dealers, and employees. Coveo combines unified content, unified interactions behavioral data and machine learning to deliver relevant information and recommendations across every business interaction, making websites, e-commerce, contact centers and intranets efficient, effortless, content-rich, thus boosting conversion.
If it were easy, someone else would have done it. All of our colleagues at Coveo find the drive to continuously seek new challenges and test roads no one else has ever explored. This ethos has allowed us to become a world leader in an innovative industry and to create a collaborative, diverse and trusting place to work filled with amazingly talented and passionate people. We love a good challenge, and we never say no to an opportunity to learn and develop new cutting-edge skills. Discover our values here
In-person
This role requires you to be in the office full-time, whether it be at our Quebec, Montreal, Weert, or London locations. Our modern infrastructures are designed to enhance cross-team collaboration and promote overall well-being.
Hybrid
Our offices in Quebec City, Montreal, London and Weert are designed to foster collaboration and your well-being. We gather there on our pillar days two times a week to strengthen in-person interactions and encourage creativity, all while providing you with the flexibility of a hybrid environment.
Remote
We hire from all over the world because the diversity of backgrounds fuels our continuous innovation. Our benefits will enable you to work comfortably from home, but you may be required to travel to attend our in-person team-building events.
