Senior Marketing Campaign Manager

  • Montreal (Province of Quebec, Canada)
  • Marketing
  • Full-time
  • Hybrid
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Drive Strategic Growth Through Ownership and Results

Are you excited by the idea of owning end-to-end marketing campaigns that directly impact pipeline and revenue? Are you a proactive, detail-oriented marketer who thrives in a fast-paced environment? We’re looking for a Senior Marketing Campaign Manager to join our B2B SaaS marketing team and help us accelerate growth in our Knowledge line of business.

Your mission? Own the campaign plan, drive results, and ensure we consistently meet pipeline objectives. You will play a central role in shaping, executing, and optimizing multi-channel programs that fuel demand and deliver measurable impact.

As our Senior Marketing Campaign Manager, you will:

  • Take full ownership of the campaign plan for your line of business, building a strong calendar of programs and marketing mix to support GTM priorities.
  • Collaborate closely with Product Marketing, Knowledge Marketing lead, customer marketing, partner marketing, the EMEA team, and ABM team to design integrated campaigns aligned with commercial goals.
  • Lead planning and execution of multi-channel programs—including digital campaigns, webinars, trade shows, partner activations, and content syndication—working with digital, creative, and MOPs teams.
  • Own accountability for key KPIs including Responses, MQLs, SALs, SQLs, pipeline contribution, and ROI.
  • Manage your budget for your line of business: track spend, manage invoices, reconcile actuals with Finance, and ensure budget efficiency across programs.
  • Track and analyze performance data, using insights to project pipeline contribution and optimize campaigns in-flight to ensure objectives are met.
  • Report results regularly to the Knowledge Marketing lead, PMMs, and Sales Leaders, with insights and clear recommendations.
  • Coach and guide teammates, sharing best practices and elevating campaign execution across the team.
  • Stay collaborative and hands-on, contributing ideas and rolling up your sleeves to make things happen.

Here is what will qualify you for the role

  • 5+ years of B2B SaaS or enterprise software marketing experience with strong campaign management and demand generation expertise.
  • Bachelor’s degree in business, communications, marketing or related field
  • Proven ability to own and execute integrated campaign plans across multiple channels and stakeholders.
  • Results-driven mindset, with demonstrated success in hitting funnel KPIs (Responses → MQLs → SALs → SQLs → Wins), pipeline contribution, and ROI.
  • Salesforce expertise is required; experience with Marketo and 6sense is a strong plus.
  • Strong analytical and reporting skills, with the ability to project and measure pipeline contribution.
  • Highly detail-oriented and organized, able to manage complex calendars and multiple programs simultaneously.

What would make you stand out 

  • Experience in digital advertising for B2B SaaS.
  • Demonstrated ability to optimize campaigns for ROI and pipeline contribution.
  • Track record of proactively suggesting ideas and adjusting campaigns in-flight to improve performance.
  • Strong ability to balance strategy and execution—you can define the plan, but also dive into the details to make it happen.
  • Collaborative approach, with the ability to partner effectively across marketing, sales, and operations teams.
  • Experience mentoring or coaching other marketers.

Do we have a fit? Send us your resume, we want to see what you are all about! 

Even if your background does not check every single box above, please consider applying. Experience comes in many forms but passion goes a long way and we appreciate that skillsets are transferable.

Join the Coveolife! 

We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.

#li-hybrid

 

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Absolutely! This is a question women and under-represented groups ask themselves more often than the rest of the population. Don't underestimate yourself, we are not looking for someone perfect but for someone who is motivated, capable and who will thrive in this position. Allow us to discover you!

Coveo is a Quebec-based company, pioneer in AI-powered search and recommendations. Coveo uses AI technologies and intelligent search to personalize every digital experience for customers, partners, dealers, and employees. Coveo combines unified content, unified interactions behavioral data and machine learning to deliver relevant information and recommendations across every business interaction, making websites, e-commerce, contact centers and intranets efficient, effortless, content-rich, thus boosting conversion.

If it were easy, someone else would have done it. All of our colleagues at Coveo find the drive to continuously seek new challenges and test roads no one else has ever explored. This ethos has allowed us to become a world leader in an innovative industry and to create a collaborative, diverse and trusting place to work filled with amazingly talented and passionate people. We love a good challenge, and we never say no to an opportunity to learn and develop new cutting-edge skills. Discover our values here

In-person
This role requires you to be in the office full-time, whether it be at our Quebec, Montreal, Weert, or London locations. Our modern infrastructures are designed to enhance cross-team collaboration and promote overall well-being.

Hybrid
Our offices in Quebec City, Montreal, London and Weert are designed to foster collaboration and your well-being. We gather there on our pillar days two times a week to strengthen in-person interactions and encourage creativity, all while providing you with the flexibility of a hybrid environment.

Remote
We hire from all over the world because the diversity of backgrounds fuels our continuous innovation. Our benefits will enable you to work comfortably from home, but you may be required to travel to attend our in-person team-building events.

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Coveo is an inclusive employer who values D&I principles and is dedicated to be a self-aware employer. We are determined to ensure all candidates are treated with equity and fairness and that everyone gets an equal chance to access employment opportunities at Coveo.

Note that the following questions are entirely optional and, if you choose to answer, will not be linked to your name or job application. It will therefore not affect your application. The data will be aggregated and will serve reporting purposes only so we can measure the level of inclusivity of our hiring process and identify potential areas of improvement for our D&I hiring practice. For more information on the way we process your information, please refer to our Applicant and Candidate Privacy Notice.

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Coveo est un employeur inclusif qui respecte et valorise les principes de Diversité et Inclusion et est décidé à être une organisation consciente. Nous sommes déterminés à ce que tous les candidats soient traités de façon juste et équitable et disposent d'une chance égale d'accéder aux opportunités d'emploi chez Coveo.

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