Lead Product Marketing Manager, Service & Knowledge

  • Canada / United States
  • Marketing
  • Full-time
  • Remote
< See All Positions

A story-teller & a strategic mind


Coveo empowers enterprises to deliver unified and impactful experiences for customers, partners, and employees through AI-driven solutions. To strengthen our market presence and drive strategic growth, we are seeking a Senior Lead Product Marketing Manager for our Service & Knowledge Team.

In this pivotal role, you will not only lead the development and execution of our go-to-market strategy to acquire new customers but also mentor and guide teammates in refining their marketing approaches. Your expertise in crafting compelling narratives and aligning with diverse customer personas will be instrumental in driving pipeline growth and positioning our solutions effectively within the competitive landscape. Interested? This might just be the opportunity for you, join us in shaping the future of AI-driven customer experiences at Coveo!

Your responsibilities will include: 

  • Collaborating with Product Management, Marketing, Sales, Customer Success, and Alliances to develop personas, market insights, and competitive intelligence, focusing on customer service and support use cases, maintaining a continuous feedback loop through customer insights, analyst feedback, and market data to inform product strategy and roadmap.
  • Developing and articulating compelling go-to-market strategies and messaging for webinars and industry events that highlight Coveo’s unique value propositions and deeply resonate with our target customers.
  • Partner closely with demand generation and corporate marketing teams to orchestrate integrated, market-aligned programs that effectively drive pipeline growth with tailored messaging for diverse audiences.
  • Creating impactful customer-facing assets and collateral that reinforce our key solution messages, product offerings, and capabilities.
  • Conducting and leading training sessions for Sales, Business Development, Customer Success, and partners to support new customer acquisition, expansion efforts, and sales conversions.
  • Directing the creation of a wide range of high-impact marketing collateral and compelling content, including web pages, presentations, pitch decks, product sheets, case studies, videos, and thought leadership pieces.
  • Representing Coveo at tradeshows and industry or practitioner events. 

Here is what will qualify you for the role:

  • Over 10 years of work experience, including 5+ years in product marketing.
  • Demonstrated success in developing go-to-market strategies in collaboration with product management, encompassing product launches, digital and content marketing, and sales partnerships.
  • Proficiency in translating complex technical concepts into compelling marketing content for diverse audiences, supported by excellent verbal and written communication skills for internal and external stakeholders.
  • Willingness to travel up to 25%.

What would make you stand out:

  • Background in customer service and support industry with strong knowledge of KCS (Knowledge-Centered Service).
  • Previous roles in enterprise technology companies, particularly in Artificial Intelligence (AI).
  • Experience with Salesforce Cloud, ServiceNow, Adobe, or Sitecore.

Do you think you can bring this role to life? Or add your own color? You don’t need to check every single box; passion goes a long way and we appreciate that skillsets are transferable.

Send us your application, we want to hear from you! Join the Coveolife! 

We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.

See more +

Absolutely! This is a question women and under-represented groups ask themselves more often than the rest of the population. Don't underestimate yourself, we are not looking for someone perfect but for someone who is motivated, capable and who will thrive in this position. Allow us to discover you!

Coveo is a Quebec-based company, pioneer in AI-powered search and recommendations. Coveo uses AI technologies and intelligent search to personalize every digital experience for customers, partners, dealers, and employees. Coveo combines unified content, unified interactions behavioral data and machine learning to deliver relevant information and recommendations across every business interaction, making websites, e-commerce, contact centers and intranets efficient, effortless, content-rich, thus boosting conversion.

If it were easy, someone else would have done it. All of our colleagues at Coveo find the drive to continuously seek new challenges and test roads no one else has ever explored. This ethos has allowed us to become a world leader in an innovative industry and to create a collaborative, diverse and trusting place to work filled with amazingly talented and passionate people. We love a good challenge, and we never say no to an opportunity to learn and develop new cutting-edge skills. Discover our values here

In-person
This role requires you to be in the office full-time, whether it be at our Quebec, Montreal, Weert, or London locations. Our modern infrastructures are designed to enhance cross-team collaboration and promote overall well-being.

Hybrid
Our offices in Quebec City, Montreal, London and Weert are designed to foster collaboration and your well-being. We gather there on our pillar days two times a week to strengthen in-person interactions and encourage creativity, all while providing you with the flexibility of a hybrid environment.

Remote
We hire from all over the world because the diversity of backgrounds fuels our continuous innovation. Our benefits will enable you to work comfortably from home, but you may be required to travel to attend our in-person team-building events.

Apply for this job

Resume*
Resume*
Browse or drop your resume here Browse, drop or paste your resume here
Close
Cover Letter
Cover Letter
Browse or drop your cover letter here Browse, drop or paste your cover letter here
Close
Is there a preferred pronoun we should use?
In what language do you want us to communicate with you?*
Are you currently legally entitled to work in Canada?*
I confirm either living or being about to move to Montreal or Quebec city.*
For more information regarding how we use your personal information as part of the recruitment process, please read our Applicant and Candidate Privacy Notice: https://www.coveo.com/en/company/legal/privacy/applicant-and-candidate-privacy-notice*

Coveo is an inclusive employer who values D&I principles and is dedicated to be a self-aware employer. We are determined to ensure all candidates are treated with equity and fairness and that everyone gets an equal chance to access employment opportunities at Coveo.

Note that the following questions are entirely optional and, if you choose to answer, will not be linked to your name or job application. It will therefore not affect your application. The data will be aggregated and will serve reporting purposes only so we can measure the level of inclusivity of our hiring process and identify potential areas of improvement for our D&I hiring practice. For more information on the way we process your information, please refer to our Applicant and Candidate Privacy Notice.

-

Coveo est un employeur inclusif qui respecte et valorise les principes de Diversité et Inclusion et est décidé à être une organisation consciente. Nous sommes déterminés à ce que tous les candidats soient traités de façon juste et équitable et disposent d'une chance égale d'accéder aux opportunités d'emploi chez Coveo.

Les questions suivantes sont totalement optionnelles et n'affecteront pas ton application. Les données seront agrégées et serviront à analyser le degré d'inclusivité de notre processus ainsi que des pistes d'améliorations potentielles dans notre pratique de Diversité et Inclusion. Pour plus d'information, merci de te référer à notre Avis de confidentialité pour les candidats et postulants.


 

Do you identify yourself as a visible minority? / T'identifies-tu à une minorité visible?
What is your gender? / Quel est ton genre?
Do you have a disability that substantially limits one or more of your major life activities? / As-tu un handicap qui limite substantiellement une ou plusieurs activités majeures de la vie quotidienne?
How would you describe your ethnic or cultural background (mark all that apply) / Comment décrirais-tu tes origines ethniques ou culturelles? (Sélectionner tout ce qui s'applique)
We're sorry, we have not been able to submit your application. Please try again. If the problem persists, please send us a message at hr@coveo.com.
drift close

Hey 👋! Any questions? I can have a teammate jump in on chat right now!

drift bot
1