Senior Product Marketing Manager - Financial Services

  • Canada / United States
  • Marketing
  • Full-time
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The brain behind the Go-to-Market

Coveo partners closely with Salesforce, one of the world’s leading enterprise technology ecosystems, alongside other platforms where delivering a unified and relevant experience for customers, partners and employees is critical to achieving business results. In order to give our integrated products a clear and compelling voice while achieving our business targets, we are looking for a Senior Product Marketing Manager who will help develop and execute our go-to-market strategy for Coveo for Salesforce in the financial services industry.

You will develop compelling messaging and feature benefits that lead to Coveo’s differentiators and truly resonate with our target customers in banking, wealth management, and insurance. As a Senior Product Marketing Manager - collaboration will be key! You will partner closely with product management to understand the product strategy and fit, define use cases, understand competitive offerings, and articulate value propositions.

Some more exciting responsibilities you will run in this role: 

  • Lead product launch marketing plans that are fully synced with business & revenue goals and aligned with pipeline generation targets
  • Collaborate with demand generation, customer marketing and other marketing teams to ensure integrated, market-tuned programs are building the product pipeline
  • Lead sales and partner readiness initiatives in collaboration with product management and alliance teams that significantly impact the sales cycle
  • Work directly with counterparts at the partner companies to further drive awareness, pipeline and awareness
  • Manage the creation of a wide variety of high-impact marketing collateral and compelling sales content including web pages, sales presentations, product information, demo videos and more
  • Inform the product and marketing strategy by collecting and analyzing customer feedback and reviewing analytics

A story-teller & a strategic mind

You will need to be adept at building compelling financial services messaging and telling a relevant and strategic narrative through the lens of customer personas. You will need to be a credible partner with our own product management, marketing, sales, alliances and others to align product launches and growth with customer and partner needs, enable marketing and commercial teams, and position successfully against the competition. You will also need to collaborate effectively with your counterparts at Salesforce to align messaging and strategies.

What it will take to impress us:

  • A passionate product marketer with 7+ years B2B software product marketing experience
  • Experience in marketing and/or selling Salesforce Platform and Clouds or ecosystem integrations and partnerships
  • Proven ability to drive the go-to-market strategy and release readiness process with product management, marketing, sales and others
  • Be able to distill highly technical concepts into persuasive marketing content for diverse audiences
  • Ability to engage with and earn the respect of both deeply technical IT leaders, industry experts and business leaders alike
  • Exceptional verbal and written communication skills to both internal and external stakeholders
  • BA or BS in marketing, business, computer science/engineering or related field
  • Ability to work cross-organizationally to align multiple stakeholders and teams, especially with Sales, Marketing, Alliances and Product Management
  • Highly collaborative and inclusive work style where you check the ego at the door
  • Willing to travel 33% of the time

What would make you stand out:

  • Prior experience at an enterprise search, personalization, content management, customer service or other marketing technology platform a plus

We have a fit?  In this particular role, you are dealt with an extremely good set of cards, it will be yours to play them well and win the pot. Send us your resume and convince us that you are a must have rather than a nice to have.

Join the  #CoveoLife!

Coveo makes business personal. Coveo uses AI technologies and intelligent search to personalize every digital experience for customers, partners, dealers, and employees. Coveo combines unified content, unified interactions behavioural data and machine learning to deliver relevant information and recommendations across every business interaction, making websites, e-commerce, contact centres and intranets efficient, effortless, content-rich, thus boosting conversion. Coveo is also embedded in many leading business applications from vendors including Microsoft Dynamics, Salesforce, ServiceNow, Sitecore, Xero and more.

If it were easy, someone else would have done it. All of our colleagues at Coveo find the drive to continuously seek new challenges and test roads no one else has ever explored. This ethos has allowed us to become a world leader in an innovative industry and to create a collaborative, diverse and trusting place to work filled with amazingly talented and passionate people. This is also why Coveo was named Employer of the year AND Company of the year 2019 by the Quebec Chamber of Commerce!

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