Senior Channel Marketing Manager - Salesforce

  • Canada / United States
  • Marketing
  • Full-time
< See All Positions

Experienced Partner Marketer to Lead Our Salesforce Partnership

Passionate about channel marketing within the SaaS space? Our Senior Channel Marketing Manager for Coveo for Salesforce role is responsible for building the marketing plan to drive new business pipeline for the solution. With a strong focus on marketing to and with our Salesforce corp, the function creates and runs the marketing calendar for the product, including awareness and education programs to Salesforce sellers, joint marketing programs with Salesforce (digital and field) and works with our field marketing team to build the plan around ecosystem events (World Tours, Dreamforce, etc). They work closely with the Coveo Alliances and Product Management teams to build strong relationships and educate key contacts inside the Salesforce sales and marketing organizations, and will build joint campaigns using the full range of marketing channels.

In this role, you will have overall responsibility for establishing the goals, strategy and editorial content calendar of our marketing efforts specific to our Coveo for Salesforce Product - from planning to execution, including: 

  • Building the direct marketing plan and editorial calendar for the product, across all channels: AMP program, AppExchange listing & activation, Salesforce field events, joint webinars with Salesforce, etc. 
  • Build the editorial calendar and manage our different communication channels to reach our target personas inside Salesforce (Chatter Groups, Emails, Newsletter, Salesforce Community, Salesforce Blogs, etc)
  • Building strong relationships with Salesforce’ Partner and Product marketing teams globally to get visibility on sponsorship and collaboration opportunities. Build the plans to make the most out of these programs, and execute on them with our alliances team and the rest of the marketing team. 
  • Building and managing integrated marketing campaigns with Salesforce and our sales team to reach targeted lists of accounts
  • Build activation and referral programs for Salesforce sellers that align to overall pipeline development objectives. 
  • Closely monitor funnel and pipeline trends for the product, and adapt strategies based on channels and routes to market that are best performing. 

Your role is to extend our reach and awareness within targeted Salesforce teams to drive more referrals, and to partner with Salesforce to increase our reach among prospective buyers through joint campaigns. For that reason, you’ll have to keep track of measures like reach, engagement, referrals and pipeline assists.  

Interested? This is what will make you the perfect candidate for the role : 

  • 5-7 years of experience working in partner marketing or demand generation marketing within a B2B software/SaaS company
  • Experience in integrated marketing campaign planning
  • Experience creating content 'to and with' partners 
  • Proven ability to create great partner related content including sales decks, videos, presentations, infographics, web pages, etc. 
  • Event planning and management experience, including private and trade events. 
  • Knowledge of lead management and pipeline development processes and reporting.
  • Experience with Salesforce as a partner
  • People person skilled in developing relationships across an ecosystem 
  • Experience in the Salesforce ecosystem is a strong plus

We have a fit?  In this particular role, you are dealt with an extremely good set of cards, it will be yours to play them well and win the pot. Send us your resume and convince us that you are a must have rather than a nice to have.

Join the  #CoveoLife!

Coveo makes business personal. Coveo uses AI technologies and intelligent search to personalize every digital experience for customers, partners, dealers, and employees. Coveo combines unified content, unified interactions behavioural data and machine learning to deliver relevant information and recommendations across every business interaction, making websites, e-commerce, contact centres and intranets efficient, effortless, content-rich, thus boosting conversion. Coveo is also embedded in many leading business applications from vendors including Microsoft Dynamics, Salesforce, ServiceNow, Sitecore, Xero and more.

If it were easy, someone else would have done it. All of our colleagues at Coveo find the drive to continuously seek new challenges and test roads no one else has ever explored. This ethos has allowed us to become a world leader in an innovative industry and to create a collaborative, diverse and trusting place to work filled with amazingly talented and passionate people. This is also why Coveo was named Employer of the year AND Company of the year 2019 by the Quebec Chamber of Commerce!

Apply for this job

Resume*
Resume*
Browse or drop your resume here Browse, drop or paste your resume here
Close
Cover Letter
Cover Letter
Browse or drop your cover letter here Browse, drop or paste your cover letter here
Close
Is there a preferred pronoun we should use? / Y a-t-il un pronom spécifique que nous devrions utiliser? (optional/optionnel)
Are you currently legally allowed to work in Canada/the US? / Es-tu présentement légalement autorisé.e à travailler au Canada/les E-U?*
How did you hear about Coveo? / Comment as-tu entendu parler de Coveo?*
Coveo is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability status, marital status, gender identity, or veteran status.*
U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at this company are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Gender
Race

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Veteran Status

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression
Disability Status

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

We're sorry, we have not been able to submit your application. Please try again. If the problem persists, please send us a message at hr@coveo.com.
drift close

Hey 👋! Any questions? I can have a teammate jump in on chat right now!

drift bot
1