Senior Campaign Manager

  • San Francisco, US Remote
  • Marketing
  • Full-time
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Help push sales further through marketing

Coveo’s marketing team plays an integral part in helping the company grow. They are the engine that feeds the rest of our commercial organisation. The Campaign Manager is responsible for the planning, delivery, reporting, optimization of a variety of marketing campaign(s) and the outcomes from those campaigns in terms of yield, opportunity generation, revenue and learnings.

This is an exciting opportunity for a creative and entrepreneurial marketing manager – especially one who is passionate about digital marketing, marketing automation and journey experimentation – to contribute directly to the ambition of the company. 

Bring to life creative and successful B2B campaigns

Working closely with the product marketing team, and based on their direction on targeting, narratives and the buyer journeys, you will: 

  • Build the brief for the campaign, which is an overview of the target list, personas, message & differentiators, and components of the campaign
    • Specific components include: timeline, list & data needs, lead acquisition, customer expansion nurture strategy, offers & assets, week-by-week comms calendar, 8 weeks rolling calendar in collaboration with the BD leaders on strategy, cadences needs, reports & dashboard needs for marketing & BD, and advertising strategy overview.
  • Be responsible for briefing out the campaign strategy components as described above, identifying needs and gaps, and leading the cross-functional team that will support in executing and delivering the campaign: Product marketing, channel marketing, content team, marketing ops, creative, web team, and advertising teams
  • Project manage the delivery of all of the components of the campaign in Asana, distributing the work and giving the other team members the context and briefs they need to deliver on emails, new assets, creative, BD reports or ad campaigns 
  • Handles some work directly as well -- including researching and selecting and managing paid sponsorships in service of lead gen goals, developing email nurturing and playbooks, and quarterly planning and projections
  • Collaborate with the Channel Marketing team (and Product Marketing team) on the direct and channel marketing strategy for the campaign, and how our channel ecosystem can be used to amplify the campaign or educate or benefit our partners
  • Responsible for reporting on campaign performance and report progress and recommendations to the team on a bi-weekly basis. Reporting includes:
    • Leads engaged with the campaign since it’s start
    • Leads picked up by BDs (outbound or inbound) 
    • # of MQLs generated by the campaign, conversion rate from MQL to SAL
    • SALs & SQLs influenced or generated by the campaign
    • Program-level performance of webinars, nurture flows, ad campaigns, etc.
    • Overall progress and pacing of the campaign (spend & results) VS targets
  • Leads the team in taking optimization decisions and next steps: nurture optimization, ad creative optimization, testing of offers, messaging updates, budget adjustments, etc. - based on the performance of the components
  • Sits on weekly feedback loops with an SME for the campaign, and project-manages the optimization work necessary: BD cadences, nurture flows, offers, etc. 

Are you tech savvy and interested in emerging technologies & strategies ?

This is what we are looking for:

  • At least 7 years’ experience of lead generation and technology marketing experience, with a high-growth B2B company
  • Excellent leadership and communication skills
  • Excellent marketing writing skills
  • Strong analytical skills with the ability to think and execute both strategically and creatively
  • Results-oriented, with a strong ability to execute
  • The ability to adapt to rapid changes is a must

Nice to haves:

  • Bachelor’s degree, ideally with a focus on marketing
  • Knowledge of lead gen technologies including Marketo, Salesforce
  • Comfort with HTML and understanding of mobile email marketing best practices

So, are you in?

If that sounds exciting, you just might be the right fit! Show us you are a must-have rather than a nice-to-have - send us your resume and join the Coveolife !

What is Coveo?

Coveo makes business personal. Coveo uses AI technologies and intelligent search to personalize every digital experience for customers, partners, dealers, and employees. Coveo combines unified content, unified interactions behavioural data and machine learning to deliver relevant information and recommendations across every business interaction, making websites, e-commerce, contact centres and intranets efficient, effortless, content-rich, thus boosting conversion. Coveo is also embedded in many leading business applications from vendors including Microsoft Dynamics, Salesforce, ServiceNow, Sitecore, Xero and more.

What is it like to work at Coveo?

If it were easy, someone else would have done it. All of our colleagues at Coveo find the drive to continuously seek new challenges and test roads no one else has ever explored. This ethos has allowed us to become a world leader in an innovative industry and to create a collaborative, diverse and trusting place to work filled with amazingly talented and passionate people. This is also why Coveo was named Employer of the year AND Company of the year 2019 by the Quebec Chamber of Commerce!