Product Marketing Manager - Platform

  • Canada / United States
  • Marketing
  • Full-time
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A story-teller & a strategic mind

Coveo enables enterprises to deliver a unified and relevant experience for customers, partners and employees while helping them achieve their business objectives by leveraging the power of AI. In order to give our solutions a clear and compelling voice while achieving our business targets, we are currently looking for a Product Marketing Manager for our Platform Team who will help develop and execute our go-to-market strategy for acquiring new customers.

You will need to be adept at building and telling a relevant and strategic narrative through the lens of customer personas and stories. You will need to be a trusted, credible partner with multiple internal stakeholders to align pipeline growth with customer and partner needs, enable customer- and partner-facing teams, and position successfully against the competition.

Your responsibilities will include: 

  • Collaborate with Product Management, Marketing, Sales, Customer Success, and Alliances to develop personas, market insights and competitive intelligence for Website, Workplace, CIO and Knowledge Management use cases.
  • Develop and deliver compelling go-to-market solution messaging and benefits at webinars and industry events that lead to Coveo’s differentiators and truly resonate with our target customers (i.e. put ourselves in our buyer’s shoes).
  • Collaborate with demand generation and corporate marketing teams to ensure integrated, market-tuned programs are building the pipeline with the right messaging for our different audiences.
  • Deliver impactful customer-facing assets and collateral that support our key solution messages, products, and capabilities.
  • Deliver sales, BD, customer success and partner enablement sessions and materials to help with new customer acquisition, expansion and sales conversions.
  • Maintain an ongoing feedback loop by collecting and analyzing customer feedback, analyst insights and market data to inform our product strategy and roadmap.
  • Keep an eye on key competition as well as conduct win-loss analysis to understand what our strengths and weaknesses are 
  • Manage the creation of a wide variety of high-impact marketing collateral and compelling content including web pages, presentations, pitch decks, product sheets, case studies, videos, thought leadership and more.

Do you live for driving Go-To-Market strategy and new product launches? You might be the one!

We’re seeking a passionate product marketer who’s curious, learns quickly and thrives in a fast-paced environment. We move quickly, and so does our industry!

Here’s what we’re looking for:

  • B2B software product marketing experience.
  • Experience driving the go-to-market strategy with product management, launching products, digital and content marketing, sales and others.
  • Be able to distill highly technical concepts into persuasive marketing content for diverse audiences.Your exceptional verbal and written communication skills to both internal and external stakeholders will certainly help with that!
  • Agile and adaptable that can context switch to cover numerous buyers/personas under our purview including CIO, Heads of Digital, Digital Workplace Leaders, Knowledge Managers, etc. 
  • Ability to work cross-organizationally to align multiple stakeholders and teams, especially with Sales, Alliances, Marketing, and Product Management.
  • Willing to travel 25% of the time.

Nice to haves:

  • Prior experience at an enterprise technology company, particularly in search, content management, document management is a bonus! 
  • Experience with Salesforce Cloud, ServiceNow, Adobe or Sitecore strong plus.


Do we have a fit? 

Send us your resume and a cover letter, and convince us that you are a must-have rather than a nice-to-have.

Even if your background does not check every single box above, please consider applying. Experience comes in many forms but passion goes a long way and we appreciate that skillsets are transferable.

Join the CoveoLife!

We know that applying to a new role takes a lot of work and we truly value your time.

Absolutely! This is a question women and under-represented groups ask themselves more often than the rest of the population. Don't underestimate yourself, we are not looking for someone perfect but for someone who is motivated, capable and who will thrive in this position. Allow us to discover you!

Coveo is a Quebec-based company, pioneer in AI-powered search and recommendations. Coveo uses AI technologies and intelligent search to personalize every digital experience for customers, partners, dealers, and employees. Coveo combines unified content, unified interactions behavioral data and machine learning to deliver relevant information and recommendations across every business interaction, making websites, e-commerce, contact centers and intranets efficient, effortless, content-rich, thus boosting conversion.

If it were easy, someone else would have done it. All of our colleagues at Coveo find the drive to continuously seek new challenges and test roads no one else has ever explored. This ethos has allowed us to become a world leader in an innovative industry and to create a collaborative, diverse and trusting place to work filled with amazingly talented and passionate people.

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