ABM Specialist

  • Canada
  • Marketing
  • Full-time
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Do you have a curiosity for field marketing and a love for tech?

As we grow our ABM/Field Marketing team, we are looking for a self-starter that can be very hands-on and innovative. You will report to the VP of Channel Marketing and collaborate with the extended marketing org to execute a wide range of marketing programs to ultimately drive pipeline. Our awesome marketing team is always looking to innovate and use the best tools on the market (Marketo, 6Sense, & more).

In this role, you will contribute to planning, organizing and executing programs that generate new prospects and advance existing opportunities for the sales team within targeted accounts and personas. You will collaborate with our sales & BD teams to develop 1:1, and 1: few tactics designed to penetrate a specific set of targeted accounts. 

Interested to learn more? Here’s what a typical day will look like:

  • Understand sales territory needs and execute regional programs focused on driving pipeline for North America and EMEA.
  • Work on  campaigns and live / virtual events that support sales priorities and industries.
  • Work closely with sales and acquisition marketing to execute strategic account marketing and ABM programs, and measure performance  (eg: Content, PMM, Product teams).
  • Contribute to being the voice of the field: attend meetings with sales leadership and account executives to know and understand what’s happening in the market, what’s working and what’s not.
  • Know the metrics for sales success on a daily and weekly basis and create tactics that support the day-to-day delivery of qualified sales leads for constant pipeline creation
  • Partner with key stakeholders in Product Marketing and Global Regional teams to align on strategy, plan,  and execute.

 

Are you performance oriented?

We have a world-class marketing team, ambitious goals and the tools and means of our ambition. On your side, you’ll bring a curiosity and drive to contribute, plus a passion for results, and continuous improvement.  

What we need from you:

  • Exposure to or a strong understanding of demand generation in enterprise B2B technology, strategic account or ABM marketing programs.
  • Understanding of latest Cloud, SaaS and AI / Data Analytic trends.
  • Understanding of how sales & marketing work together and are well-versed in what KPIs matter up and down the funnel.
  • Exceptional verbal, written and visual communication skills
  • Foundational knowledge of key marketing automation and CRM tools, or you’re a quick learner!  (i.e. Marketo, and SalesForce.com)
  •  Thrive in a fast pace, collaborative environment

So, are you in?

If that sounds exciting, you just might be the right fit! Send us your application, we want to know what you're all about!

Join the Coveolife! 

We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.

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Absolutely! This is a question women and under-represented groups ask themselves more often than the rest of the population. Don't underestimate yourself, we are not looking for someone perfect but for someone who is motivated, capable and who will thrive in this position. Allow us to discover you!

Coveo is a Quebec-based company, pioneer in AI-powered search and recommendations. Coveo uses AI technologies and intelligent search to personalize every digital experience for customers, partners, dealers, and employees. Coveo combines unified content, unified interactions behavioral data and machine learning to deliver relevant information and recommendations across every business interaction, making websites, e-commerce, contact centers and intranets efficient, effortless, content-rich, thus boosting conversion.

If it were easy, someone else would have done it. All of our colleagues at Coveo find the drive to continuously seek new challenges and test roads no one else has ever explored. This ethos has allowed us to become a world leader in an innovative industry and to create a collaborative, diverse and trusting place to work filled with amazingly talented and passionate people. We love a good challenge, and we never say no to an opportunity to learn and develop new cutting-edge skills. Discover our values here

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