Lead Product Marketing Manager, Service & Knowledge

  • Montreal / Quebec City (Province of Quebec, Canada)
  • Marketing
  • Full-time
  • Hybrid
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A story-teller & a strategic mind

Coveo empowers enterprises to deliver unified and impactful experiences for customers, partners, and employees through AI-driven solutions. To strengthen our market presence and drive strategic growth, we are seeking a Senior Lead Product Marketing Manager for our Service & Knowledge Team.

In this pivotal role, you will not only lead the development and execution of our go-to-market strategy to acquire new customers but also mentor and guide teammates in refining their marketing approaches. Your expertise in crafting compelling narratives and aligning with diverse customer personas will be instrumental in driving pipeline growth and positioning our solutions effectively within the competitive landscape. Interested? This might just be the opportunity for you, join us in shaping the future of AI-driven customer experiences at Coveo!

Your responsibilities will include: 

  • Collaborating with Product Management, Marketing, Sales, Customer Success, and Alliances to develop personas, market insights, and competitive intelligence, focusing on customer service and support use cases, maintaining a continuous feedback loop through customer insights, analyst feedback, and market data to inform product strategy and roadmap.
  • Developing and articulating compelling go-to-market strategies and messaging for webinars and industry events that highlight Coveo’s unique value propositions and deeply resonate with our target customers.
  • Partner closely with demand generation and corporate marketing teams to orchestrate integrated, market-aligned programs that effectively drive pipeline growth with tailored messaging for diverse audiences.
  • Creating impactful customer-facing assets and collateral that reinforce our key solution messages, product offerings, and capabilities.
  • Conducting and leading training sessions for Sales, Business Development, Customer Success, and partners to support new customer acquisition, expansion efforts, and sales conversions.
  • Directing the creation of a wide range of high-impact marketing collateral and compelling content, including web pages, presentations, pitch decks, product sheets, case studies, videos, and thought leadership pieces.
  • Representing Coveo at tradeshows and industry or practitioner events. 

Here is what will qualify you for the role:

  • Over 10 years of work experience, including 5+ years in product marketing.
  • Demonstrated success in developing go-to-market strategies in collaboration with product management, encompassing product launches, digital and content marketing, and sales partnerships.
  • Proficiency in translating complex technical concepts into compelling marketing content for diverse audiences, supported by excellent verbal and written communication skills for internal and external stakeholders.
  • Willingness to travel up to 25%.

What would make you stand out:

  • Background in customer service and support industry with strong knowledge of KCS (Knowledge-Centered Service).
  • Previous roles in enterprise technology companies, particularly in Artificial Intelligence (AI).
  • Experience with Salesforce Cloud, ServiceNow, Adobe, or Sitecore.

Do you think you can bring this role to life? Or add your own color? You don’t need to check every single box; passion goes a long way and we appreciate that skillsets are transferable.

Send us your application, we want to hear from you! Join the Coveolife! 

We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.

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Absolutely! This is a question women and under-represented groups ask themselves more often than the rest of the population. Don't underestimate yourself, we are not looking for someone perfect but for someone who is motivated, capable and who will thrive in this position. Allow us to discover you!

Coveo is a Quebec-based company, pioneer in AI-powered search and recommendations. Coveo uses AI technologies and intelligent search to personalize every digital experience for customers, partners, dealers, and employees. Coveo combines unified content, unified interactions behavioral data and machine learning to deliver relevant information and recommendations across every business interaction, making websites, e-commerce, contact centers and intranets efficient, effortless, content-rich, thus boosting conversion.

If it were easy, someone else would have done it. All of our colleagues at Coveo find the drive to continuously seek new challenges and test roads no one else has ever explored. This ethos has allowed us to become a world leader in an innovative industry and to create a collaborative, diverse and trusting place to work filled with amazingly talented and passionate people. We love a good challenge, and we never say no to an opportunity to learn and develop new cutting-edge skills. Discover our values here

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Coveo is an inclusive employer who values D&I principles and is dedicated to be a self-aware employer. We are determined to ensure all candidates are treated with equity and fairness and that everyone gets an equal chance to access employment opportunities at Coveo.

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Coveo est un employeur inclusif qui respecte et valorise les principes de Diversité et Inclusion et est décidé à être une organisation consciente. Nous sommes déterminés à ce que tous les candidats soient traités de façon juste et équitable et disposent d'une chance égale d'accéder aux opportunités d'emploi chez Coveo.

Les questions suivantes sont totalement optionnelles et n'affecteront pas ton application. Les données seront agrégées et serviront à analyser le degré d'inclusivité de notre processus ainsi que des pistes d'améliorations potentielles dans notre pratique de Diversité et Inclusion. Pour plus d'information, merci de te référer à notre Avis de confidentialité pour les candidats et postulants.


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