Field Marketing Manager

  • Canada / United States
  • Marketing
  • Full-time
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Are you a field marketing wiz with a technical aptitude?

As we grow our ABM/Field Marketing team, we are looking for a self-starter that can be both hands-on and strategic. You will report to the Director of Channel Marketing and collaborate with the extended marketing org to execute a wide range of marketing programs to ultimately drive pipeline. Our awesome marketing team is always looking to innovate and use the best tools on the market (Marketo, 6Sense, & more).

In this role, you will be responsible for planning, organizing and executing programs that generate new prospects and advance existing opportunities for the sales team within targeted accounts and personas. You will act as liaisons between marketing and our sales & BD  teams to develop 1:1, and 1: few tactics designed to penetrate a specific set of targeted accounts. 

In a post-covid world, you will also travel as the on-site company lead to the events and trade shows you coordinate, and engage in meaningful conversations with prospective customers as you help to educate our market on Coveo. As we grow, you will hire, train, and manage the global Field Marketing and ABM team.

This role can be office-based or fully remote in the US or Canada


In more details, your responsibilities will include:

  • Understand sales territory needs and develop the strategy and execute regional programs focused on driving pipeline for North America and Canada
  • Build a quarterly plan of campaigns and live / virtual events that support sales priorities and industries
  • Work closely with sales and acquisition marketing to create and execute strategic account marketing and ABM programs
  • Become the primary liaison with sales leadership and serve as the marketing counterpart to our Sales and BDR leaders
  • Be the voice of the field: meet regularly with sales leadership and account executives to know and understand what’s happening in market, what’s working and what’s not
  • Know the metrics for sales success on a daily and weekly basis and create tactics that support the day-to-day delivery of qualified sales leads for constant pipeline creation
  • Partner with key stakeholders in Product Marketing and Global Regional teams to align on strategy, plan, investments, and what success looks like
  • Partner with the VP of Global Acquisition programs to set global demand generation strategy and practices
  • Use data and analytics to draw insights & continually optimize campaigns; inform internal stakeholders of performance (eg: Content, PMM, Product teams)


Are you performance oriented?

We have a world-class marketing team, ambitious goals and the tools and means of our ambition. On your side, you’ll bring a strong understanding and experience of all things digital, plus a passion for results, measurement and continuous improvement.  


What we need from you:

  • ~5 years of demand generation experience in enterprise B2B technology
  • Proven success implementing strategic account, vertical and/or ABM marketing programs
  • Understanding of latest Cloud, SaaS and AI / Data Analytic trends
  • Understanding of how sales & marketing work together and are well-versed in what KPIs matter up and down the funnel
  • Exceptional verbal, written and visual communication skills
  • Foundational knowledge of key marketing automation and CRM tools (i.e. Marketo, and
  •  Thrive in a fast pace, collaborative environment

Do we have a fit? 

Send us your resume and a cover letter, and convince us that you are a must-have rather than a nice-to-have.

Even if your background does not check every single box above, please consider applying. Experience comes in many forms but passion goes a long way and we appreciate that skillsets are transferable.

Join the CoveoLife!

Coveo makes business personal. Coveo uses AI technologies and intelligent search to personalize every digital experience for customers, partners, dealers, and employees. Coveo combines unified content, unified interactions behavioural data and machine learning to deliver relevant information and recommendations across every business interaction, making websites, e-commerce, contact centres and intranets efficient, effortless, content-rich, thus boosting conversion. Coveo is also embedded in many leading business applications from vendors including Microsoft Dynamics, Salesforce, ServiceNow, Sitecore, Xero and more.

If it were easy, someone else would have done it. All of our colleagues at Coveo find the drive to continuously seek new challenges and test roads no one else has ever explored. This ethos has allowed us to become a world leader in an innovative industry and to create a collaborative, diverse and trusting place to work filled with amazingly talented and passionate people. This is also why Coveo was named Employer of the year AND Company of the year 2019 by the Quebec Chamber of Commerce!

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Do you have more than 5 years of Field Marketing and ABM experience?*
Do you have B2B Saas experience?*
Which office is the closest to you? *
Are you legally authorized to work in Canada / the US?*
Is there a preferred pronoun we should use? / Y a-t-il un pronom spécifique que nous devrions utiliser? (optional/optionnel)
How did you hear about Coveo? / Comment as-tu entendu parler de Coveo?*
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