Build Conversational Product Discovery and Simplify B2B Buying

B2B buyers come to your site to get jobs done. They may search by part number, product attribute, model, dimension, use case, compatibility need, or technical question. They may know what they need but not the exact catalog language your site expects.
That is where many B2B commerce experiences break down.
In this masterclass, Vincent Bernard, Director, Applied AI, and Mathieu Lavoie-Sabourin, Product Manager, will show how Coveo Conversational Product Discovery helps commerce teams reduce buying friction without turning the journey into a disconnected chatbot experience.

See how Coveo blends conversational AI into native search, interprets buyer intent, grounds responses in indexed catalog data, and presents structured product discovery experiences that merchandisers can control. The session will show how B2B teams can help buyers search, ask, compare, refine, and move toward the right product faster, while preserving the high-performing paths to conversion they already rely on.

What you’ll learn

• Why high-intent B2B buyers behave differently from consumer shoppers
• How conversational product discovery turns the search box into an intent box
• How to interpret intent, Coveo retrieves product data, and assembles grounded responses
• How adaptive layouts can support product search, comparisons, bundles, education, and guided refinement

Why attend

Your buyers do not have patience for dead ends. A failed search, a missing result, or a confusing product path can mean a lost order, a support call, or a customer looking elsewhere.
Join this session to see how conversational product discovery can help B2B teams meet buyers in the moment of intent, especially when the query is technical, incomplete, urgent, or hard to express in standard catalog terms.