
September 2025
Welcome + All In on AI: How Boston Scientific is Reimagining B2B Product Discovery
From Search to Intent: The Future of Profitable Digital Discovery
September 2025
Boston Scientific turned ecommerce into a growth engine - boosting revenue, customer satisfaction, and sales efficiency - by making product discovery faster, smarter, and more personalized.
Highlights:
- Boston Scientific’s journey from catalogs to AI-powered intent-driven search
- Real results: higher revenue, fewer service inquiries, and happier reps
- Why most AI initiatives stall—and how commerce leaders break through

Laurent Simoneau
CEO & Founder, Coveo

Sheerine Reid
Director Product Marketing, Coveo

Deirdre Peters
Director of Digital Experience, Boston Scientific
