December 2022

Relevance is How You Differentiate

Outsell. Out-service. Outshine.
November 2020
Influential, high-impact brands differentiate themselves by delivering relevant experiences in a world with a limited attention span. How do they do it? By delivering real-time personalization that connect the customers with experiences they crave.

Join prolific and best-selling author Seth Godin and Candice Faktor, Coveo Interim CMO and Board Member, for a fascinating and fun conversation about how your brand differentiates in a world driven by digital experiences. You’ll discover:

Why it is not just the experience economy anymore; it’s all about the story economy

Why customer service and experiences in commerce are free

Ways to compete with tech giants in a world of relevance, machine learning and AI

How a lack of intelligent digital relevance can be worse than a brick-and-mortar experience

The importance of a company’s compass to a build long-term, successful business.
Seth Godin
Entrepreneur, Best-selling Author, and Speaker
Candice Faktor
Partner at Faktory Ventures
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