In this Masterclass, Rowan Curran, Senior Analyst at Forrester shares how organizations who want to leverage the transformative power of GenAI must elevate their approach to search technology.

Robust site search capabilities are essential for unlocking the full promise of GenAI, serving as a critical tool for deeply understanding both customers and employees – every query on a site search is not just a query; it's a high-intent signal for potential revenue, cost savings, and enhanced customer loyalty.

Rowan will help you understand how to ready your organization for what’s next; how work will get done, collaboration will happen, and companies will use AI Search and GenAI together to differentiate themselves and grow.