Expériences génératives pour le commerce

Coveo accelerates product discovery with layered AI models built for driving commerce KPIs. Key word and lexical matching provides the foundation for precision-based search. Adding on our Semantic Encoder expands the set of products returned, based on vector similarities to capture more products that may match the meaning of the query rather than the exact words. Now that the right products have been retrieved, our Automatic Relevance Turning model re-ranks according to popularity taking into account clicks, add-to carts, and purchases. Then the Intent-aware product model further fine tunes by personalizing the ranking based on what each shopper is doing in-session in real-time. Finally the Business-aware model optimizes the ranking for commerce KPIs such as revenue and margins. Together, these AI models combine to deliver relevant and profitable experiences aligned to customer intent.