Expérience intégrée

I'm always a big believer in my discussions with any vendor. Right. Show me the art of the possible today and show me how to minimize time to value. I was brought into F5 specifically to lead digital transformation because we are a classic company. We were born in the 90s and we built a two billion dollar business really selling boxes. So our equipment was put into data centers to act as that network. That's not the future. In fact, we envisage that eighty percent of our sales will be subscription. We're going from zero to eighty percent subscription. To do that, obviously, we need to transform our products from perpetual to SaaS and to complement that we have to transform the client experience. The way I would characterize it, a lot of enthusiasm, there's a lot of passion, there's also a lot of skepticism about how you do transformation. It was very important that we had some early or relatively quick wins. I've actually really enjoyed the partnership with Coveo and that the dialogue has really gone from don't touch my web property to you if you have to touch my web property You can do whatever you want as long as it looks exactly as it used to do before and does exactly what it did before. To having Now implemented the Coveo platform across our primary web properties, they're saying, I want some of that. So it was very important that we could demonstrate value relatively quickly in our digital transformation journey to get the credibility for that program and get people excited. We were insisting that we purchase customer success from Coveo in how we did that, and I would advocate for that in terms of the extra level of collaboration has really helped shape a dialogue that's been very empowering to more people in the organization. And when I turned up sort of sixteen months ago, I discovered that we had about fifty plus client facing web properties, all optimized per web property. Nothing was unified. Given the complexity of our product portfolio and the chances are that our clients will be buying load balancers, security, app services, they need to have that uniform experience of working with F5. They need to experience F5 as a platform. If you take on a transformation, you take on change, you're not going to be on everybody's holiday card at the end of the year, right? However, there's a way to sort of mitigate that is that you prioritise it around an arbiter. In our case, the arbiter for what we should be doing is the customer. Even better than that is we're not just arbitrary, using the customer as the arbitration, we're using data truly as the arbiter for how we're prioritizing. We are looking as the Coveo platform To help on both those dimensions of being data driven and customer experience driven.