Plateforme de recherche, de découverte et de personnalisation pour le commerce électronique

In this demonstration, we'll show how the Coveo platform empowers B2B organizations to unify product discovery and post purchase support into a single seamless experience. To illustrate this, we'll be using Barca Robotics, a fictitious organization that sells robotic arms and maintenance parts to manufacturers. Like many B2B companies, Barca Robotics faces challenges with managing large product catalogs with numerous variations, delivering customer specific pricing and and personalized recommendations, and helping customers find relevant products and support through a single interface. Let's see how Coveo addresses these challenges. Opening the search box reveals a unified search experience across all content indexed in the Coveo platform. For Barca Robotics, this includes products, technical documentation, and support cases pulled from third party systems. Customers can either type a specific part number or ask a question in natural language. Coveo intelligently interprets the intent behind each query and surfaces the most relevant results accordingly. When a customer begins typing a partial SKU, Coveo immediately returns query suggestions and matches for products, documentation, and support in a fast, accurate, and forgiving of incomplete input. The results page brings together products, documentation, and support cases all returned from the same query. Under the documentations tab, customers can instantly access technical specs, data sheets, and installation guides relevant to that part. Switching to the support cases tab surfaces related troubleshooting history. One search bar, one query, no separate knowledge portal to navigate to. This is possible because Coveo indexes products, documentation, and support content into a single unified index serving the right content type in the right context. On the left hand side, these facets make it easy for customers to zero in on the right product. Rather than being manually defined, they are AI generated, built around the attributes buyers actually care about in this category. If we navigate to the drive systems product listing page, you'll notice that the key facets are torque and joint position. This is because these specs are most relevant for the drive component selection. When switching categories, the facets adapt. Coveo intelligently understands category context, ensuring no per category manual configuration is needed. To deliver the best possible experience, buyers need to see the right products at the right prices. Barca Robotics maintains contract specific pricing for each of its customers. When logged in as a Midwest Automation employee, two things immediately change. First, the prices reflect Midwest Automation's contracted rates. Second, the catalog is filtered to show only parts compatible with the robot models they own, so customers never see irrelevant SKUs. By drilling down on a product, Coveo surfaces three recommendation carousels, compatible robots, compatible accessories, and products frequently bought together. The first two are driven by index product data structured relationships in the catalog. The frequently bought together carousel is powered by behavioral signals. What do buyers actually purchase together in practice? Learn from real buyer sessions. Barca Robotics has customers who frequently search for products by measurement, but those measurements don't always come in the same unit. Coveo handles this automatically by normalizing units of measure at query time, ensuring that the same relevant results appear whether a buyer types in centimeters or meters. No catalog rework required. So far, we've seen how Coveo supports Barca Robotics in providing intelligent query suggestions, product recommendations, custom pricing, and dynamic facets to ensure customers can quickly find the products that are right for them. But customers' queries are often more complex and nuanced. Let's see how the Coveo product discovery agent can support them. When a buyer starts typing a question, Coveo intelligently recognizes this is a different type of intent and responds accordingly, surfacing query suggestions and recommendations tailored to that context. When we click on a suggestion, the Coveo product discovery agent is triggered. The product discovery agent interprets the buyer's intent, selects the appropriate discovery layout, retrieves compatible products, and streams the structured UI back to the buyer. What sets this apart from a standard chat response is the way the UI is constructed. Instead of generating arbitrary HTML, the agent leverages an AT UI framework to select from a library of preapproved layouts matched to the detected intent. In this case, a structured product carousel. This keeps enterprises firmly in control of the customer experience. Asking a follow-up question to compare two of the suggested products triggers a comparison layout. The agent adapts to its response to match the new intent. The agent's context awareness ensures that pricing and recommendations are always relevant and tailored to the user. Now that we've seen what Coveo empowers, let's take a look under the hood at what makes all this possible. The Coveo platform unifies an organization's content and data into a single searchable index. Through connectors to key enterprise systems such as SAP, Salesforce, and ServiceNow, Coveo brings together diverse data sources, eliminating the silos that prevent users from finding what they need. Here, we can see the source product data index, which is being pushed to Coveo to ensure real time updates to product information. By leveraging the Coveo Merchandising Hub, the merchandising team at Barca Robotics can manage search listings, facets, recommendations, giving them complete control over which products are surfaced, how they're presented, and where they appear. To further support merchandisers, the hub includes an agent that enables them to ask questions to help surface insights into the data and prepare actions for approval to implement rule changes. In the last few minutes, we've seen how the Coveo platform has transformed the B2B buying experience for Barca Robotics. From intelligent search and AI generated facets to buyer specific pricing, unit normalization, and a conversational product discovery agent that understands intent and delivers structured relevant results in real time. Together these capabilities mean that customers spend less time navigating and more time finding exactly what they need while enterprises retain full control over the experience. That's the power of Coveo designed to deliver exceptional commerce experiences.