From Search to Intent: The Future of Profitable Digital Discovery
Product discovery is at a turning point. Shoppers and buyers — whether B2B or B2C — want experiences that understand their intent, adapt in real time, and guide them effortlessly to what they need.
Sep 30, 2025
10:00 am ET / 7:00 am PT, 1h
Virtual Event
What you’ll learn from our experts:
What you’ll learn from our experts:
You’ll see why this shift is the key to driving relevance, satisfaction, and profitability at scale, and come away with practical insights you can apply immediately, including:
Why the future of search hinges on understanding buyer intent
Why the future of search hinges on understanding buyer intent
Why GenAI belongs in the search box — not trapped in a conversation loop
What agentic AI really means for ecommerce growth
How search and discovery are being rebuilt for usability and profitability
Laurent Simoneau is Chief Executive Officer of Coveo. Mr. Simoneau was previously President and Chief Technology Officer of Coveo from 2011 to 2025, and had also served as Chief Executive Officer from 2004 to 2011.
Prior to Coveo, Mr. Simoneau was Chief Technology Officer of Copernic, an early leader in desktop search, where he oversaw Copernic’s product strategy and directed the research and development of core technologies. Mr. Simoneau also served as Chief Operating Officer at Copernic during which he successfully orchestrated the spin-off of Copernic’s enterprise search software division in 2005 into what is now Coveo.
Mr. Simoneau holds a Master of Business Administration from the Université du Québec. Mr. Simoneau served on the board of directors of Qohash Inc., a data security software development company, until May 2023.
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Peter Curran
GM, Commerce
Coveo
Peter Curran is the General Manager of Commerce at Coveo. Over the years, he has worked across various eCommerce business models, categories, and company sizes. Peter co-founded and acted as President and Head of Sales for Cirrus10, a Web Content Management and Ecommerce Technology consultancy. Cirrus10 was acquired by Lucidworks in 2019. At Lucidworks he served as GM of Commerce, SVP Go to Market, and CRO. Peter then managed his own strategic consulting firm, implementing and tuning Constructor.io and OpenSearch. With 30 years of experience in enterprise technology, Peter has dedicated the last 15 years to enhancing product discovery across diverse industries, use cases, and platforms.
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Jason Hein
Global Director - Product Content and Search
B2B eCommerce Association
Jason Hein is a leading voice in B2B e-commerce and product data strategy. As the Global Director of Product Content & Search at the B2B eCommerce Association and Founder & CEO of Acumental B2B, Jason helps distributors, manufacturers, and technology providers navigate the complexities of digital transformation. With practitioner experience at Amazon, McMaster-Carr, and consulting engagements with multiple top-10 B2B firms in distribution, manufacturing, and marketplaces, he specializes in turning complex product data into a competitive advantage. Jason brings a pragmatic, results-driven approach to digital strategy—helping B2B companies move beyond theory and into execution.
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Past speakers include
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