Priscila Garcia is SVP of Global Account Management of Coveo. With over two decades of experience in enterprise software, Priscila has a proven track record of driving substantial growth while maintaining exceptional customer satisfaction. Prior to joining Coveo, Priscila worked at PTC overseeing a global book of business of more than $350m as well as leading new logo acquisition for the SLM International business. At ServiceMax, Priscila worked as the VP of Global Account Management at ServiceMax responsible for customer success, retention and expansion teams. Priscila’s earlier roles include leadership positions at GE Digital and Alfresco, where she honed her expertise in sales strategy, digital transformation and cross-cultural team leadership.
View bio
Nick Bowles
Managing Director, EMEA
Coveo
Nick Bowles is the Managing Director, EMEA, for Coveo. In this role, he leads the team responsible for building a successful presence in this key area. Before Coveo, Nick served 25 years in leadership positions, from VC-funded startups to public companies. These fast-growth organizations spanned a number of technologies, including CRM, service, HCM, sales engagement and cyber.
Outside of work Nick can be found enjoying sports and outdoor activities of all kinds and lives in London with his family.
View bio
Jeff Harling
Head of Global Digital Customer Experience
Zoom
Jeff Harling is the Head of Digital Support for Zoom. In this role, he leads the self-service support strategy for Zoom’s support web experience, including chatbot, AI, search engine optimization, content and knowledge management, and the Zoom customer support community and social media. Jeff has spent the past two decades leading the transformation of digital customer support experiences. Prior to this role, he has worked for RingCentral, Zendesk, Avaya, AT&T, and Comcast in similar roles. He is a four-time JD Powers award winner and a member of the Technology Services World Star Award Hall of Fame for service delivery and content/knowledge management. Jeff holds a Masters in Information Management from Regis University and resides in Denver, Colorado.
Outside of work, Jeff enjoys home improvement, kayaking, camping, and road trips to anywhere. Jeff is based out of the Denver, Colorado office with his wife, four kids, three dogs, and Steve the cat.
View bio
Jason Fernandes
Senior Product Manager, Commerce
Coveo
View bio
Franco Mezzano
Global eCommerce & Digital Experience Manager
ABB Robotics
View bio
Gabriel Otoni
B2B Commerce Product Manager
Nestle SA
View bio
Stay tuned… more exciting speakers coming soon.
Agenda
Sep 23, 2025
12:00 pm, 9h
Museu Picasso, Barcelona
12:00 pm
Doors Open & Lunch
12:45 pm
Welcome + Introductions
Priscila Garcia, SVP, Global Account Management, Coveo
Nick Bowles, Managing Director, EMEA, Coveo
1:00 pm
Zoom & Coveo
Scaling AI & Measuring Success
Jeff Harling, Head of Global Digital Customer Experience, Zoom
1:30 pm
Coveo’s Vision
A tour of today’s transformative capabilities.
Jason Fernandes, Senior Product Manager, Commerce, Coveo
2:00 pm
From POC to Production: Thrive with AI, Generative and Agentic Experiences
Zoom, Nestle -Nespresso, SWIFT, ABB
Franco Mezzano, Global eCommerce & Digital Experience Manager, ABB Robotics
Gabriel Otoni, B2B Commerce Product Manager, Nestle SA
2:45 pm
Roundtable
Priscila Garcia, SVP, Global Account Management, Coveo
3:30 pm
Break
3:45 pm
Roadmap Session
4:15 pm
Wrap up
Priscila Garcia, SVP, Global Account Management, Coveo