Highlight the right products at the right time
-
Use social proofing techniques to generate confidence in shoppers and boost conversion rates.Social proofing
-
Use the power of Coveo AI to badge the next best products on listing pages for every customer.1:1 Badging
-
Allow your merchandising team to handpick and create lists of products to badgeManual Merchandising
- Build confidence and deliver ROI
Social proof tactics deliver real results. With an average uplift of 3% in conversion rate. -
Apply behavioral heuristics
Using heuristics, such as the bandwagon effect and confirmation bias, amplify the impact of social proofing to ease decision-making. - Create urgency around purchases
Badges and counters can be used to help distinguish relevant products by creating visual emphasis. Or to cue in customers on how fast an item is selling and how many are remaining.
- Create Popularity badges
Show product popularity badges based on views, basket adds, or transactions per product to increase demand. -
Push real-time visual notifications
Boost confidence and validate product relevance with visual feedback that shows when items are in demand, with the time and date as evidence. - Highlight relevant products
Surface trending products by the hour, day, week, or right now and refine by location to help with relevant product discovery.
- Let your customers do the selling
Show validating messages at any stage of the customer journey, on any page. -
Customize target segment messaging
Deliver targeted messaging to different customer segments — highlighting popularity for one group and scarcity for another. - Combine experiences
Include social proof in abandonment recovery emails. Use it to sort product recommendations by popularity or display social proof according to customers’ expressed preference from survey data.
