The elephant in the room: Ecommerce Profitability

Making money in ecommerce is tough. Margins are thin, returns and shipping are expensive, and competition is fierce (hello there, Amazon!).But with the industry growing exponentially each year, there is definitely an opportunity for retailers to become more profitable... if they have the triple threat: an amazing customer experience, a profit optimization strategy, and AI.Watch to learn from Google's Ex Chief Evangelist as he shares the tricks from the playbooks of top Ecommerce companies on how to use your data to win customers profitably.