Session at TSW 2021:
Salesforce's Secret Ingredient for Delivering Relevant Support at Scale
Durée : 45 minutes
Presented by:
Bonnie Chase
Gestionnaire senior, marketing chez Coveo
Madhav Thattai
VP, Strategy & Operations
Building and scaling an effective global digital support strategy is challenging to say the least. Hear from Madhav Thattai, VP, Strategy & Operations at Salesforce, as he shares insights on what it takes to create relevant support experiences serving tens of millions of engagements each year. You’ll learn the building blocks of a personalized yet scalable global support strategy, and how Salesforce uses Coveo Search & AI as a foundational component of their digital experience.
In this webinar you’ll learn:
- How to Scale to Meet Increasing Demand and Volume
- Why Journey Mapping Forces Deep User Understanding
- Salesforce Support Strategy and Why they Rely on Coveo
