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Infusing AI-Powered Search, Recommendations and Personalization into your SAP Commerce Storefront

Brian McGlynn

Directeur général, commerce

Brian McGlynn is General Manager of Commerce at Coveo. Having spent more than 20 years in the high-tech industry, Brian’s experience spans start-ups and Fortune 100 companies, including HP and IBM. He’s held roles in sales, consulting, and general management. More recently as General Manager of Intershop’s North American business, Brian spearheaded the company’s growth into new markets with B2C and B2B commerce offerings.

In his current role at Coveo, Brian brings a solid ecommerce expertise with a focus on search, content management, and customer analytics.

Brian holds a Bachelor of Science degree in Telecommunications Engineering from the Rochester Institute of Technology and an MBA from Concordia University. Outside of work, Brian’s voice can be heard on radio stations across New York State.

Ryan Heusinkveld

Chief Technology Officer, Smith

John McCoy

Global VP Customer Experience Advisors, SAP


94% of B2B website traffic will hit search. Therefore, whether buyers are looking to browse your catalog, quickly find a replacement part, or learn more about your products through rich content and videos, removing friction from the onsite customer experience and improving efficiency should be a top priority.

Watch our on-demand recording as we discussed:

  • Search maturity: general limitations of basic search and what to consider when exploring more advanced search capabilities
  • ROI of investing in search and what KPIs are impacted
  • How to extend your SAP capabilities with Coveo, highlighting potential next steps and where to invest
  • Real customer examples highlighting the move toward more mature search
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