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How Caleres Transformed Their Ecommerce Experience With Coveo

Caleres, the portfolio footwear company that owns and operates brands such as Famous Footwear, Allen Edmonds and Naturalizer completely re-invented their digital experience by centering it around the customer - all while managing the complexities of physical store locations, a large product catalog, and multiple branded sites. You'll learn about the amazing results they've achieved by leveraging AI-powered search & recommendations.

Watch how Caleres went from an outdated technology stack with lots of manual processes and lack of shopper insight to frictionless, relevant and personalized experiences.

You’ll learn how they:

  • Increased conversion rates by 24% by creating relevant search journeys with query suggestions and optimized results ranking
  • Leveraged machine learning to power relevant product recommendations
  • Created a multi-variant product display with store availability & locator to facilitate BOPIS
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