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Experience Matters: From Static Sites to Personalized Search

Brian McGlynn

Directeur général, commerce

Brian McGlynn is General Manager of Commerce at Coveo. Having spent more than 20 years in the high-tech industry, Brian’s experience spans start-ups and Fortune 100 companies, including HP and IBM. He’s held roles in sales, consulting, and general management. More recently as General Manager of Intershop’s North American business, Brian spearheaded the company’s growth into new markets with B2C and B2B commerce offerings.

In his current role at Coveo, Brian brings a solid ecommerce expertise with a focus on search, content management, and customer analytics.

Brian holds a Bachelor of Science degree in Telecommunications Engineering from the Rochester Institute of Technology and an MBA from Concordia University. Outside of work, Brian’s voice can be heard on radio stations across New York State.

Mark Floisand

Chef du marketing

Mark Floisand est le Chef du marketing chez Coveo. Il compte plus de 20 années d’expérience en marketing, ventes et gestion globale de l’expérience client dans le secteur des technologies. Il a travaillé pour diverses entreprises, multinationales ou start-up, telles que Apple, Adobe, BusinessObjects, SAP, Total Defense, Untangle et WeVideo. Avant de nous rejoindre, Mark était activement impliqué auprès de Sitecore, un partenaire technologique de Coveo, où il était en charge du marketing produit.

Mark est titulaire d'un baccalauréat en commerce de l’Université de Witwatersrand, Afrique du Sud; et un MBA de l’Université de Durham au Royaume-Uni.

Eric Immerman

Practice Director Search and Content

Jay Jackson

Director of Digital Marketing Architects

Marketing is no longer about convincing a customer to buy. It’s about helping them buy. And to be seen as an expert, companies of all sizes need to deliver the information each customer needs— nothing more and nothing less.

Technology that can seamlessly deliver personalized, targeted content is the holy grail. Whether your visitors browse or search, it’s about giving customers exactly what they expect to see and even anticipating what they need next.

Watch our on-demand session as we discussed how to create more personalized web and commerce search experiences with the Adobe Experience Cloud (Adobe Experience Manager, Adobe Target and Adobe Analytics) integrated with Coveo Relevance Cloud.

During this session, you'll learn:
  • What you can and should expect with digital experiences in 2022
  • How to deliver the right content to the right person at the right time
  • How Coveo for Adobe makes this easier for digital leaders and developers alike
  • How to get even more out of your existing Adobe investments
  • Best practices in web personalization whether your visitors browse or search
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