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Creating Engaging Experiences that Convert with Hearts on Fire

At some of the most special life milestones, Hearts on Fire is there to source beautiful diamonds for their customers. They set out to take what has traditionally been a 1-on-1 intimate shopping experience and deliver it digitally - all while meeting the expectations of their customers and upholding their brand promise.

Watch as they detail how they are using AI powered technologies for their online shopping experience and how they balance their technical, aesthetic and user experience in order to educate and engage customers. Learn how they:

  • Improved findability and merchandising of a complex product catalog
  • Delivered a beautiful user experience while meeting deeply technical requirements
  • Drove results with a single platform to manage both their public site and portal experience
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