Good afternoon, everyone. My name is Lawrence van der Gela. I am the ISV go to market manager based out of Belgium. I as my as a go to market manager, I manage all the ISVs selling into, specifically the Northern European region. And I'm very, you know, happy to be here and and welcome you guys as as the host of today's webinar, which is all about, the changing digital experiences in retail. And the retail has gone through such a massive transformation in the past year and a half since COVID struck. And I'm very happy to to welcome a couple of guests here as well. So, quickly diving into the agenda, today we have Thomas Kerstens, here joining us on the call. Thomas is the regional sales director for retail in the Netherlands. He's had some great customer examples and work with great customers like Suitsupply, Rituals, Alta Laz, etcetera. And he'll give us a short intro in the world of Salesforce, specifically. We will then dive into the Salesforce AppExchange, which is our b to b marketplace, where we will get a get a short elevator pitch of our retail ISVs, Coveo, InRiver, and Binder. And finally, we will dive into a short panel discussion, as well with each, single of the ISVs present here on today's call. So that being said, I mean, I always have to start with the most exciting slide. It's a forward looking statement slide, which pretty much, comes down to the fact that if you guys plan to make any buying or purchasing decisions today, please make it based on, the information that is available on the website, as of today and not on anything that you hear, that is forward looking, as we speak. So, yep, that being said, I mean, I would like to now hand over the words to, Thomas, our regional sales director for retail in the Netherlands. So, Thomas, over to you. Yes. Thank you, Lawrence, for that great, great introduction. Yeah. Happy, to, to be part of this webinar, and thanks for that opportunity to share, yeah, what we are doing with, with Salesforce and retail, but also a more broader perspective with our ISV partners, of course. So, yeah, maybe a short recap on on retail. What did we see working with our retail customers like, Jumbo, for example, or Rituals or MODA, Hunkermuller. There are many great brands there that we see, in in the Netherlands where we work with. And talking to them also last year when when the lockdown and and the pandemic hit as hard, we we we sat down and and, yeah, we looked at, okay. How can we help? How can we adapt? How can we, yeah, still grow, in in in a difficult market? So what do we see for this year? Because this year, I would say it is a year of recovery in retail. And so we are not there yet. That that's also what we see and hear from our retailers. We do see a reshifting consumer spends. And last year, most spent was, of course, directed to, the more essentials, essential, categories like food and beverage beverage and groceries. And now we do see a little bit, of a reshift more into luxury retail, in fashion, in apparel, as we call it, sort of revenge shopping. So it's really catching up on on the things we didn't do during, yeah, the many lockdowns last year, I would say. Online shopping is still growing, of course, not by the huge numbers of last year, which re they were out of the park, but on average, they were fifty six percent. But there were retailers, and there were also product categories that went far beyond one hundred percent and almost doubled or quadrupled even their online, online, results. But still, we are trending positively this year at plus twenty five percent. But you see, the growth is getting, I would say, getting more back to normal rates. Yeah. As, of course, we have seen as well, the role of the the stores has changed. It has changed during, the the I think the lockdown pandemics because we had to we had to deliver from store or offer private shopping, options. So and I think that role really changed permanently into more of, yeah, fulfillment centers, experience centers where customer can really, experience the brand and the and the products associated to that. Yeah. And then next and that's still, I think, really a hot topic is the supply chain and the fulfillment of products. Man, the transport calls are going through the roof. We still have problems, with with the supply chain from from, yeah, from APEC, if you, if you will. So still, if you order products, there are, yeah, longer delivery times. For example, I'm I'm I'm I'm in the market for a new motorbike. And if I look at the website and I try to order one, it's it states, well, expect April twenty twenty two. And that's really long, but that's, I think, the reality in certain categories. So we need to work with that or work around it or create, yeah, the right expectation, if you will. Yeah. Still, if you look at last year, overall retail sales drop of ten, twenty percent. This year, we are trending towards plus ten percent. So we are we are not that yeah. Not there yet, but I I expect next year that we, we will fully, recover. And lastly, as stated already, there are still, liquidity concerns with our retailers. And they they had to consume a lot of costs, last year when when some revenues dropped eighty, ninety percent. And so still managing free operating cash flow is still a challenge and also the rising cost of products. So next slide. So three trends we see in general, what I I said, the role of the store is still important. I see retailers still investing, opening up new stores again at at a certain rate. So I think the the the the play with the the digital journey and the offline journey in the store is still is still really important, and it's and they are augmenting each other. And if you look on average, if if you're buying something, it it it comes across nine touch points and maybe even more. And still and I think that was also pre, pre, pre corona, pre pandemic. Shoppers are really, really, yeah, I said it's high demanding. They expect a great experience around the product or around the service, and, yeah, the retailers need to adapt to that and provide that. And the expectation have evolved. Also, with the new options of delivering, at curbside or pick up from store or deliver from store, there were so many options to get the products in your hands without a store being open. And I think all those options are still there, and I think also the expectations are there. So, yeah. Next slide. Is that if you look at retailers in general, there are many, many systems out there that have to cope with this around service, around commerce, around, clienteling in store or, marketing, if you will. So many, many systems, usually many, many disparate disconnected systems, and I think that's the biggest challenge we, yeah, we are trying to solve for our customers. And we do that with our, with our platform, with our customer three sixty platform, which helps any company out there, but also any retailer out there to, yeah, sort of digit digitally transform or adapt to this in the world. Next slide, please. So what are the capabilities? And because I'm not going to talk about products, what capabilities can we deliver or I need it in in in in in my view is that, talking to, to customers, talking to retailers is that they are looking to deliver, a best service across any channel. And and not only the contact center across, multiple, channels like email, chat, and and phone, but also, in the store or at your doorstep when the product is delivered, or online. So there are many more places where you can deliver great service. So that's one. Of course, allow shoppers to buy the way they want, whether it's online or in store in last mile with an associate, and there are many options, out there. And that needs to be facilitated as well. Also, their buying journey, which is different anytime. Time. So do not what we see is that that there are many journeys, designed, but I think we should follow the journeys that are, followed by the customer and then try to adapt to that instead of forcing them into sort of a funnel. Fourth, giving shoppers full transparency, and there were a lot of problems around delivering the products on time, and that's created a lot of, pressure on the customer service. So be fully transparent on the inventory, when can it be delivered, why is that maybe longer than normal, and really give them options to look at order status and all that. And lastly, and I think that's the best segue also to the topic of this, this webinar, is that you need to provide a consistent brand experience. And I think and you can deliver a consistent brand experience if the content is right. And the right content at the right place at the right time. And I think that's where I think also the value of our, our partners come in, with with Binder and InRiver and, Coveo because they can really help you provide that right content at five moments. And I think that's, the best, yeah, the best checkway to, to my, my, follow following speaker. Great. Thank you very much, Thomas. Really appreciate you, bringing those insights in the trends that you've seen in the last, the last year and a half. Thank you for that. So that being said, moving over to the next topic, which is all about the Salesforce AppExchange. So, Thomas briefly show showed, you the the Salesforce portfolio. One of the important aspects, that we have at Salesforce is also that we are a partner driven, organization. And, for the ones that have never heard about the Epic Change, I'll give you a brief, short intro. But I always compare the Epic Change with the Apple App Store. The comparison is is is is very similar, and it's also a very interesting story behind which I will briefly explain. So the Epic Change is the largest b to b marketplace for business functionality that they wanna include in their sales service cloud, marketing or commerce cloud, environment, and where they wanna further integrate other applications into these core workflow processes. It's very similar to the App Store. Right? The App Store is the largest b to c marketplace of applications for consumers. You you I mean, everyone has a smartphone, these days, and we kind of wanna, create a similar, experience, like, like with with the AppExchange compared to the App Store. And, a very, funny story about this, is about, originally our founder, Barca Benioff. He originally trademarked the name App Store before Steve Jobs did because it was Steve Jobs who was one of his mentors, from Marc Benioff, and it was, it was Steve who inspired Marc to build an ecosystem of applications around his product. And back, back then when, finally Steve Jobs launched the App Store, he had to buy the name for symbolic one dollar back from Marc Benioff, who gladly did that, and he rebranded his own app store back to AppExchange. And it's a great story, because we are very proud that similar to the App Store, the AppExchange also has a very strong adoption, of our application. So if you, for example, look at our, Fortune one hundred companies, sixty ninety six percent of those companies are using AppExchange applications. And a really good example of that is is one of our most known, customers, Philips, in the consumer goods, space. Philips is a bit of everything. Right? It's a manufacturing company, health care company, a consumer goods company. But, I mean, Philips is using over, thirty AppExchange applications across many of their different departments in which they're using Salesforce. They're using applications across their sales, service, marketing, IT, and even ERP and HR, departments. And it really shows you the trust that Philips, brings into sales source because into the sales source products that they already use because they further leverage the capabilities of our platforms and extend that with functionality that we standardly do not offer in our core, product portfolio. And this brings us obviously to, the core, focus of today's webinar, which is all about our ISVs. And, to give you a better idea, we have over five thousand ISV partners good listed on the AppEx chain. So, I mean, I can obviously not highlight all of them. So I wanna put my focus on three, main ones, that we often see in the retail space, which are Coveo, in the advanced, search and content, relevance, area integrating with both our service and our commerce cloud products. We have Binder, one of the leaders in digital asset management space integrating with both our marketing cloud and commerce cloud offering. And then we also have, Swedish headquartered IS fee in river in the product information management space, specifically interesting, interested for, customers that are using service cloud and, commerce cloud. So that being said, I will now hand over the word to each of these single ISVs to give us a a quick, very short elevator pitch in which they will highlight the main functionality that they cover. So, Valerie, over to you to, enlighten us with, Coveo's, value proposition. There you go. Yes. Hi, everyone. So thanks, Lawrence. So Coveo essentially is the artificial intelligence and machine learning powered platform that automates and scales the creation of individualized relevant digital experiences across all of the enterprise ecosystem. With over one thousand five hundred deployments globally for companies such as Philips, Caleras, or Dell, or Salesforce, and interestingly, also the AppExchange that Lawrence just presented. So the challenge is that very often, large brands have multiple siloed databases that make it very difficult for users to, access and browse through the information, and especially in a way that, is relevant to to them. So the what Coveo does is that, it consolidates and unifies the data across all of the databases with it within that that enterprise ecosystem in a single index and applies AI and machine learning to augment the search, but also to personalize the UX and UI dynamically in real time according to the user's detected intent signals. And, to do that across all user interaction channels, such as product discovery for commerce or self-service portals, workplace intranets, websites, communities. And in the specific context of Salesforce users or for Salesforce, customers that use Salesforce as a platform, Coveo enables those to explore content and access information that is not only located in Salesforce, but also outside of Salesforce, like data articles, YouTube, SharePoint, all of that products, notes, and that and presented back in a way that is optimized for personalization and relevance. Okay. Thank you very much, Valerie. So over to Mike, Kingston from, Binder. Thanks, Lawrence. So yeah. So, like I said, we're we're we're Binder, and we provide brands with a, a system of record for for digital content. So this highly configurable, digital asset management platform that enables teams to, collaborate in the cloud, get content to market faster, and and maximize the impact of their of their marketing assets. So the platform manages the the entire content life cycle, so enabling brands to achieve end to end brand consistency, essentially. So the the core of the platform is a is a is an intuitive, feature rich asset repository, which provides an array of automation features to to kinda help streamline the the organization, the optimization, and the management of of all the digital content that that's being used. And then teams can accelerate, on brand content creation through leveraging, print, digital, and and video templating tools. So collaboration and and visibility between those teams is then is then significantly enhanced through, configurable creative workflows, all while adhering to to kind of brand guidelines that acts as the kind of the core governance with within the solution. So, yeah, brands can then leverage a a vast network of of integrations such as, you know, Salesforce Barca Cloud, InRiver, among many others to to streamline the delivery of their of their assets to their to their downstream platforms. And, yeah, when when fully configured, you know, we we help brands, you know, drastically reduce time to market, reduce creative content spend. But, again, just ensure that the the end to end, consistency of of their brand messaging is is on point. K. Thank you, Mike. And finally, last but not least, product information management company, Inria for Martin and Lightnings. Thank you, Lawrence. And by the way, thank you for the intro, Thomas. He already gave our, elevator pitch when it comes to the needed capabilities for retail. Hi, I'm Martijn Lawrence, Enriver. We're, delivering a digital first PIM. Simply put, as an elevator pitch, we help Salesforce and Salesforce customers to deliver accurate, up to date product information on every channel elastic data model, which delivers unlimited possibilities. We do that at digital speed, automated, and besides that, we're delivering engagement intelligent digital shelf analytics, if you will, to support, product engagement, on that digital shelf. Okay. Thank you, Martin. So now that we have had our elevator pitch of each of the three ISVs here on the call, We will now dive in a little bit deeper into into a panel discussion where we, have, prepared four questions to each of the panelists. And, yeah, let's dive straight into it. So, Martin, first question, go to you, but this is a question to all three of ISVs. What main challenges have retail companies faced according to you in the past year and a half? From our perspective or a product, information management perspective, and and Thomas already touched on it on his recap, with the retail market and COVID. If you look at the high engagement purchases today and empower customers that are self directing their buying experience, no matter where that customer enters, and those self directing buying processes start with a product and not with a brand. So, seventy eight percent of product searches do not include a brand name, so that's, front and center when it comes to product information management and managing your product on a digital shelf. And also, as Thomas already alluded, for retailers, and which was already started before COVID but more apparent with COVID, is how to incorporate your brick and mortar strategy with your online strategy, and then in that digital transformation due to the fact that eighty percent of shoppers consult their smartphones when they purchase or are about to make a purchase in a store. And if you then look at also how consumers see rating and reviews as the new, well, floor salesman, And from a product perspective, if they go online and check those products for a purchase, you have to know that twenty percent to forty percent of those products disappear or never show up on the online shelves. So, that impact for retail is, from a sales perspective, very important, not only incorporated online and offline, but also having that product in the correct way, front and center, relevant, with high engagement content and relevancy on that. So in that, product information has become the company's digital front door no matter where the customer enters, and that's specific not only for retail but also, for b two b, for the market. Okay. Thank you. Valerie, from a Coveo's point of view. Yeah. So, I mean, for us, it's some call it the the Amazon problem, but we call it the relevance problem. And, last year was specifically challenging for businesses that had to pivot quickly in a world, where online became the only channel, and in which Amazon probably held most of the, of the market share and most importantly, set the new experience standard. And what companies realized in this digital first paradigm is that what different shades vendors is not only really their product or surface offerings when it comes to online, but really the online experience that they can deliver. And the good experience that the customer expects now is starts with relevant search, being able to find what they're looking for right away, which literally determines if they'll leave and bounce or if you'll keep them coming back because they know that you'll be a reliable source and that they can go back to you and that they can find what they're looking for. So then the challenge becomes, okay. You start with good search. How do you meet that Amazon standard of excelling at relevance, but through every single touch point and for every single individual customer. And in fact, it is estimated that approximately forty percent, of Amazon's revenue is actually derived from search and personalization, which is, powered by AI driven search and recommendations. So and Amazon really knows how to excel at relevance, and they know that doing it humanely at for a scale is is impossible, which is why they they leverage, they leverage AI. So the companies and brands that that we work with at Coveo, they come to work with us, and also with our b to c personalization engine at Qubit, to get access to that competitive advantage essentially to to really thrive, which enables them to to compete and also excel in in in, in their digital experience. K. Thank you. So, Mike, from from binder, I guess you guys have, experienced the digital disruption, on the ecommerce side as well. Right? I mean, what challenges have you guys, faced in the past year and a half? Yeah. Certainly. So I think I think consumer behavior has, you know, is changing and has been changing for for years, but I think, yeah, obviously, the the last year and a half has has accelerated that, somewhat. And for a big part, that's because, like you said, so many so many people have been forced forced online to ecommerce. That's led to, I suppose, to two key things, which is that consumers have, a lot more choice before they commit to make a purchase. So there's lots and lots more choices out there. And it's also, you know, more and more common now for consumers to do a very sort of high level of research into products and services online before before before making a decision. And therefore, obviously, it's it's so important to have, you know, really compelling, and and correct content, available to them. I suppose the second thing is that these these consumers are are accessing content across so many different channels as well. So, you know, most most multichannel marketing now, you're looking at email, social media, paid advertising. Consumers are sort of becoming more used to having that almost that certain level of personalization, without it becoming, I suppose, bit creepy if, if if if you can. So, obviously, it helps to kind of develop that personal relationship through through through those channels and to build that trust. And I suppose that the final thing as well is just that the customer data is is become more and more important to not to not silo that data. I think consumers are a lot more emotional about their, well, about their data and about their personal details. And it's very important that, you know, companies, aren't bombarding with unnecessary messages because communication or marketing teams aren't aren't necessarily synced up. So, yeah, it's important obviously to have the right technology in place to make sure that the marketing and communications teams can can kind of avoid these these blunders that we see sometimes. Okay. Perfect. Yeah. So let's let's put this question into practice. Right? I mean, can each single one of you guys here on the call share an example of how you guys have helped to, help the customer, during this last step, a year and a half, take full advantage of your solution in combination with Salesforce? So I'm gonna start with you, Mike, this time. Yeah. So, yeah, I think I think a great example of this is Target. So so Target Barca leveraging Salesforce Marketing Cloud, and and Binder. And they they really looked at Binder to provide a a central hub for for all of their product Barca, campaign content, and making that really accessible, to to, you know, teams essentially globally. But the the main the main focus was, again, improving visibility and making sure that their their marketing and that their ecommerce teams, you know, could quickly find the right content, have that repurposed for their right channels, and then to have that, you know, out within campaigns, in in a much shorter time frame so to kinda drive engagement. So they do through leveraging the Salesforce Barca Cloud and binder solution, what they're able to do is is to drastically reduce the amount of time it takes to to take that content from an approved state within binder, you know, ready to go to Barca. And so then actually have that in the right format and pulled into the right campaigns within Salesforce Marketing Cloud. Previously, that was a very manual process. And through through introducing the connector, what they're able to do now is is based on, you know, the the correct user permissions and the right approvals that are in place within binder, that content is now just directly accessible within Salesforce Marketing Cloud. And, yeah, like I said, has has has kind of drastically reduced the time to Barca, and it just gives their teams a lot more agility as well to, to get content and to and to launch those campaigns much faster. Okay. Thank you, Mike. So so to cover any river, I mean, you guys also integrate with our commerce cloud, both on a b to c, b to b front. Martin, can you maybe share an example in that in that state, in that on that front? From our perspective, Manny, we can talk about, New Balance. We can talk about PON. We can talk about others, but the one that I like the most from a b two b perspective, a b two b manufacturing perspective, so apologies for the retailers on the side, is, the leader in sustainable energy, from a wind turbine perspective and that's Vestas. They have been already a long standing client, but also invested, shortly in their new digital strategy. Well, they're living delivered in eighty two countries, and they had already a spare parts marketplace, for the customers. And what I like about, Vestas is they took the, learnings from retail and also the customer centric, redesigning their business process, to to their clients. And what they have done, is revamping their, center product strategy, within River, integrating that with their marketplace ecommerce system for their service and spare parts, which now, help them from twenty five thousand products on their site into eighty thousand sellable products, and, also, their time to market to support their customers in a broader way from a content perspective or content and product perspective, and helping, their service people and salespeople on the ground, selling. And that for me from a b two b manufacturing traditionally into a true oh, in in a retail, oriented, product centric sales organization, and that within the sustainable energy market. So that's for me a good example of a b to b commerce client that invests correctly in the new digital area when it when well, from our perspective, from a PIM perspective. Yeah. Hey, Valerie. I mean, you guys at Coffeo integrate with Festus, at Festus Wind Systems as well. Right? Can you, maybe enlighten us how you guys have helped Festus, as well? Yeah. Yeah. I was just gonna say it's it's a good example because I can go I we can go right right off of that. So, so I actually find that b to b commerce, such as is the case with BestUs, is actually most interesting to work with, because b to b businesses are really hard to standardize at scale because they have product in entitlements, tailoring pricing, inventory management, really large catalogs to deal with special contracts, and often, like, really personal, vendor supplier relationships. So thinking from our perspective as a personalization engine, you know, not every single kind of, you know, simple search can can, can do that can can tweak all of these little things. So in the case of Vesta, specifically, they needed advanced AI machine learning to allow their customers to have that end to end personalized b to b shopping experience on-site. That compares to the b to c experience that any shopper knows and is familiar with, whether you're b to b or b to c, you're still a person at the end of the day. So and without the need for human intervention, especially as they're scaling and as they're they're going through their digital transformation. So their clear key requirements for them was to optimize the relevancy in search, and purchasing journeys to lead customers to convert more and increase their average order values while also decreasing the cost to serve, which is really important. So Coveo essentially is pretty well differentiated to do that, because of our of our AI and of the multiple out of the box capabilities that allow them to deploy quite quickly and get very, very fast time to value. And that's also why we work very closely with Salesforce to meet those requirements, for many b two b companies globally. Okay. Thank you. Thank you, Valerie. So to a lot of Barca and and ecommerce specialists on the call here, for some of them, it might not always, you know, they do not always know the difference between a a PIM tool, a DAM tool, and maybe even a CMS tool. So a question to in reference binary on the call. How do PIM and DAM functionality relate to each other, and how how do they are how are they, distinctive from each other as well? Barca. Very well. We have a strategic relationship, of course, with, Binder. Now from that perspective, and I said already said and Valerie alluded in sense of search, that search is very important when it comes to product information management and the selling cycle, but also content rich experience for the shoppers, and so that means that it's not only the product information around a picture, a title, a description, measurements, etcetera, etcetera, and attributes. It's also about having content rich environments relevant to the channel you're positioning your product information to, and that means that you want within big organization, an automated situation where a digital asset management and a product information management works fully automated together. So that means when, somebody works within, product management, that they can easily pick out the content, from their position as a user, regardless of where they're sitting in. So that's, for us, from a PIM perspective, working together with Binder is elevating that content to the user, and having contact rich experience from a PIM perspective. We have, an existing client that is Bugaboo, who's a great example of us combining our power from a PIM and DAM perspective. Mike? Yeah. Yeah. And that's a that's a that's a that's a really, really, really good point and really good use case with with Bugaboo as well. So I I think I think we we I alluded earlier to, you know, today's sort of marketplace is very crowded and, you you know, consumers are doing so much more research online. So it's really important that content stands out creatively, but also and and in some ways, more importantly is that it's consistent. So it's in real you know, it it it syncs up with the product's information. If you think about a consumer's journey when they're looking at product to purchase, you know, the imagery is very visual, but then quite often, you know, there's much more detailed product information that they're looking for. And if that if if that story isn't complete or or is or is disjointed, then, you know, that really that impacts the the buyer's decision massively, and they they lose confidence in your brand. And, you know, that can then have a huge impact for for them becoming a returning customer. So I suppose in some ways, DAM and PIM are are mutual force multipliers. So, you know, a compelling DAM makes your PIM systems very powerful, whereas an effective PIM makes your DAM much more valuable. So if you're integrating the two companies, you know, they're really able to create a, you know, a consistent on brand digital experience with, yeah, which will make them stand out in in essentially a very crowded and sort of complex marketplace. Okay. Perfect. Thank you. So before I dive into the last question, I did forgot to mention that we will do a short q and a, for people on the call. So if there are any questions, please feel free to put them in the chat, and, I'll pick them up straight after this message. So, so last, question, specifically to Coveo. Your your advanced search capabilities, Valerie, they they are in high demand by tech companies. We even at Salesforce use it. So is there any specific advice, that you would give to any of the retail executives here on the call on what they can learn from the tech industry? Yeah. That's a really interesting question, actually. So I think tech companies have have a specific a particular edge because they really understand the importance of having good systems in place to collect and organize user data at scale and leveraging that data, to basically inform and make you know, tailor everything that they do around the customer and be very, very customer and user centric, whether that is, you know, for technology experiences or in commerce, for commerce experiences. And to create those experiences usually optimize value both for the business and the customer. And a great example of that, I would say actually, Lawrence, is is Salesforce that does that. And what Salesforce does differently is that they don't treat their user experiences in silos, but as a unified experience. And so what I mean by that is that no matter the interaction channel, no matter the interface with Salesforce, a user can navigate from their website to the AppExchange to the service center and find what they're looking for because Salesforce understands the user journey and understands their interests in a way that is coherent with their behavior and intent and that is also continuous. So and they did that essentially by implementing the Coveo relevance cloud throughout their digital properties, which significantly increased conversions on the AppExchange, drove engagement, improved customer satisfaction by also enabling them to self-service with very little friction. And so what retailers essentially can take away from this is to remember to treat their entire digital customer journey as a whole. So when we talk about unified commerce and as Barca was saying also, you know, it's not only about products. It's about content. It's about everything that you find around it that complements the journey to push you throughout through through the end of that of that journey. And so so yeah. So I think that that would be my takeaway. Just really unify, put it all together, and remember that it's not only product search service. It's everything. Perfect. Okay. So any any closing remarks from from Binder or or in riffra, on what they can learn from the tech industry From you guys? Yeah. Sure. Sure. Sure. Sure. I go, Martin. So so yeah. I mean, I think I think first and foremost, transformation is key. So, you know, technology is is a critical piece of improving the customer experience, and, you know, that needs to be embraced and and and not shied away from. A customer experience should always be on, you know, on the top of everyone's mind, especially with, you know, the the way that the landscape has changed so dramatically in the last year and a half. And also with so many, you know, technological changes and investments sort of happening, it's easy to think that executives may be focused on kind of more of the the nuts and bolts around operational processes and execution and efficiencies. But, obviously, these are critical to running a retail business, but I suppose in in the conversations I've had with retail executives over the last year or so, there's always been a common thread, which is the customer experience is is key and and and, you know, always always top at top of the list. So, yeah, like I said, transformation is key. Embrace it, and the focus should always be on customer experience. Barca, any thoughts? Well, from from closing remarks in the sense of, Thomas already has pointed out the capabilities needed going forward from a retail perspective and also Valerie and Mike, hitting the Barca. So I will not repeat them, but also from a leadership perspective and and a product perspective, going forward in in in the area we are today competing in today's area, ask ask the question in the sense of what product content moves the needle when you're in a buying decision from a consumer perspective, and how do you adapt to those, changing buyer preferences before my competition does, and how I ensure the right product information is available everywhere my consumer buys. And that that you can iterate that, and then, again, the COVID, situation iterate it quickly for time to market. So it's more in the sense of next steps, ask you the right questions from a product perspective, and then, create that next step into retail. K. Thank you, guys. So, q and a. I mean, I'm looking at Valerie. I mean, I'm I'm the presenter, so I cannot see if there's an if anyone has submitted a question. Is there a question? Are there questions that came in, or do we have a quiet audience today? No. So I think that we well, we have quiet audience for now. Okay. But, yeah, guys, feel free to feel free to type anything. If there's any any question, it's very warmly welcome. Yes. If there are no questions, then I'm I'm still gonna give a very short closing remark. I mean, I've shown the Phillips wheel, the Phillips size fee wheel of them using over thirty applications across many of their different departments. And I would really like you guys to challenge yourself and and build this wheel yourself. So based on the sales of Spotting that you're already using, how could you help and integrate other third party applications into those, into those systems? So that's definitely something that I would like to, to give us sort of as a sort of challenge or a task to you guys to to make this exercise yourself. It's it's quite an easy framework to use. And and it's gonna give you so much insights on how you can better integrate, you know, all different types of applications and data, to prevent any siloed data streams, from not getting into your systems. So very quickly looking. No no questions, from the audience. No. So there aren't any questions, but what I would suggest is, so we we can contact the the attendees that attended today. And if you guys have any kind of, like, last thoughts, questions, remarks, even comments, just to submit submit them Barca, and we'd be happy to address them whether that is Lawrence, Martin, me, or Mike, Thomas, I'm sure that we'd be happy to answer. Sure. Very happy to. Perfect. So then I wanna thank everyone who joined this call. Really appreciate you guys making some time available. And as Valerie mentioned, we're always happy to have a chat, conversation, or or get any criticism or comments. We're open to that. So, that being said, thank you very much guys for joining, and, we'll see each other hopefully soon. Thank you. Thank you. Bye bye. Have a nice day. Bye. Bye bye.