So now what? What does that mean? What does that mean for those organizations? Well, it means in the short term that those organizations will have to ride out this storm, obviously. But yet, you have those organizations have to set up for the long term. They have to transform to compete in this new future, in our opinion. And, while this is, this is not a comfortable place to be, we believe that the leaders of tomorrow will, really start their their transformation today. So here's here's what we're seeing. If you think about the transformation agenda of companies, green is the normal course of business, right, and personal lives, I would say. So there's a normal transformation that is happening over months or years in organization, and it's quite organized. It's following a path of transformation that deals with, the pains and demand and, the constant progress that we see in normal normal times. But, this recent COVID crisis has, has just created disruption and in a way accelerating obsolescence and transformation plans when you think about it. There might be a second wave of disruption, we believe in, after after, the first wave is, kind of, coping for six months. So this will have this will have a, lasting impact. The this will accelerate the transformation agenda, we believe. And, basically, those who have to invest will invest faster to transform the organization faster. In a way, this is also what we saw in two thousand eight, two thousand nine, and, during the great recession. A lot of, a lot of businesses and organizations decided to accelerate some of the pivot they started. And there were events also like the launch of the iPhone in, at the beginning of this the beginning of this period that helped accelerate the mobile transformation. So we believe that right now, there will be an AI transformation helping those organizations, do better. And so what is what is the new normal for these organizations? Well, they will need to they will need to invest helping customers to get to next level of customer self-service. Many organizations do, they have some self-service portals and some self-service assets, but now these customers working from home or or just consuming services from home will require more self-service and better self-service, basically getting next level of self-service. And those agents, those customer service agents that are under pressure working from their remote office, organizations will need to provide them tools, advanced tools, making them, more, making them more efficient and efficient. So and on the so they can understand their customer better and and serve them faster. Employees also need to be more proficient and efficient on their own. They, they will need to have tools to do that and access knowledge internally. And from a commerce standpoint, the world the peep people are expecting retailers to provide an advanced commerce experience, if they if they wanna receive if they wanna get their business. So those retailers will have to compete with the best in the world, like the Amazons of this world and and the Walmart's of this world to create those engaging experiences for commerce for their customers.