When one thinks of a prime example for web presence redesign and digital transformation to meet evolving customer needs, a large, established law firm might not immediately come to mind. Yet Fasken, one of the largest law firms in Canada with international reach, is achieving just that — digital transformation of reputation management at the scale and pace normally associated with lean businesses in fast-growing sectors.
In order to compete and excel in today’s global climate, forward-looking organizations like Fasken are rethinking what their brand's digital presence means to their customers, and looking to leverage the most creative and innovative search engine tools at their disposal to remain top of mind.
